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Not Just Another Facebook Tutorial

Not Just Another Facebook Tutorial

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Not Just Another Facebook Tutorial

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  1. Not Just Another Facebook Tutorial Mark Krohn | Shon Christy | Co-Founders - Focal Point Social Media • September 18th 2014

  2. WHY ARE WE HERE?

  3. #icebucketchallenge • As of September 16th the ALSA has received $113.6 million in donations according to the website • You Tube cites over 2 million videos related to the ice bucket challenge • There were over 28 million conversations on Facebook (June- August ’14) • Increased Fundraising by over 40 times!!!! ALS raised approximately 2.5 million in the same time period a year ago.

  4. IT HAD NOTHING TO DO WITH “LIKES”

  5. Shifting Focus • Traditional Fundraising - Board Driven • Social Fundraising - Audience Driven

  6. Why Social? • Brand Building • Communicate Short Powerful Messages • Engage and Motivate Audiences to ACTION • Exponential Reach #kevinbacon

  7. Key to Success • STRATEGY - Its not solely about the tools! Its so much more! • Fundraising is NOT about Fundraising! • Don’t underestimate the word ENGAGEMENT!

  8. Drilling Down • Facebook Statistics • Page Optimization • Building Audience • Targeted Ads • Influencers • Examples • 4 Tools for Takeaway

  9. Facebook Stats - People • Over 1.3 Billion Users • 829 Million Daily Users • 42% Male - 58% Female • 57% of Millionaires use Facebook • Americans Spend an Average of 40 minutes per day on Facebook

  10. Facebook Stats - Pages • 50 Million Pages • Ideal Length of Post - 40 characters • Highest Engagement Day - Friday • 75% of Engagement Comes in First 5 Hours • Average Organic Reach - 6.15% • 92% of Non Profits are on Facebook

  11. Page Optimization • First Impression • Brand Congruence • Facebook Apps

  12. Building Audience • Include Social Icons on ALL Marketing Materials • Exclusive Content - Advanced Notice on Social Platforms • Highlight Volunteers - Donors • Contests - Stand Up For Downs (Photolaugh Contest) • Paid Advertising

  13. Targeted Ads • Boosted Posts • Drive Likes • Event Attendance • Website Retargeting • Email Specific

  14. Leveraging Influencers • Identify - Connect - Engage - Appreciate • Bloggers • Hashtags • Search - Google - Social • Build Relationships • Thank Them!

  15. Examples - LuMind Foundation $84,000 Post

  16. Examples - Stand Up For Downs

  17. Examples - Stand Up For Downs

  18. EXAMPLES - The Power of 1

  19. Examples - The Power of 1

  20. 4 Tools for Takeaway • Canva.com • Animoto • Facebook Pages App • Feedly

  21. Crowdfunding • CFP - Crowd Funding Pays • Indiegogo • Kickstarter

  22. Mobile & Other Technologies • Text To Pledge • Text2Give.com • GiveByCell.org • mobilegiving.org

  23. Bringing It Home • Whats Important? • Why?

  24. Questions