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TRAVEL HABITS, MOTIVATIONS AND DREAMS FOR TAIWANESE COLLEGE STUDENTS

This research examines the travel habits, motivations, and dreams of Taiwanese college students, with a focus on their preferences for organized travel and their desire to visit European countries. The objective is to explore the potential of the Taiwanese market for a European travel company.

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TRAVEL HABITS, MOTIVATIONS AND DREAMS FOR TAIWANESE COLLEGE STUDENTS

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  1. TRAVEL HABITS, MOTIVATIONS AND DREAMS FOR TAIWANESE COLLEGE STUDENTS Students: Ewa Burdalska 9600425 Oksana Bilozerova 9631542 Damian Huba 9600426 Supervisor Prof. Charles V. Trappey National Chiao Tung University Faculty of Business Management

  2. Contents Research process 1 Project objectives & research questions 2 Field observation & expectations 3 4 Hypothesis Target group & data collection 5 6 Results of survey Conclusion 7

  3. Objectives – broad based inquiry Research question Questionnaire results and analysis Research process Hypothesis Hypothesis Hypothesis Figure 1.1 (Self development, Research process, 2008)

  4. Project objectives • Research for potential European travel company • Explore potential of Taiwanese market with focus on college students • Define habits, needs, objectives, motivations of college students while travelling • Discover travel dreams

  5. Research questions • Which factors convince students to go abroad? • What are the barriers of travelling? • What are the most popular ways of travelling? • What are expectations of going abroad? • What are Taiwanese interested while visiting different countires? • What are favourite and desired travel destinations?

  6. Field of observation • Hard working people, for who carrier, professional development and financial security are priorities • Young people are getting independent late, influenced strongly by their parents • Lack of tendency to take risk • Eating is important part of culture “Due to the limitation in language and less international traveling experience, many travelers from Asian countries prefer to travel in the group package tour (GPT) mode” (March, 2000; Nozawa, 1992; Taiwan Tourism Bureau, 2004; Wang, Hsieh, & Huan, 2000; Wang, Hsieh, Yeh, & Tsai, 2004)

  7. Are curious about the world and want to travel Like the organizedway of travelling Taiwensescollege students Find travel expensesand time limitthe mainobstacle for travelling Choose studies as important reason for going abroad Are mostly interestedin new cultures and their cusine Wish to visit Europe and US at the first place Expectations

  8. 1 2 3 Taiwanese college students like to travel and are willing to spend their money and free time for this kind of activity. Taiwanese college students prefer the organized type of traveling. European countries are the most desirable destination for Taiwanese college students. Hypothesis

  9. Target group Table 1 (Ministry of Education, Number of students at Each Level, 2006) • The objective can be redefined for the two target groups: Taiwanese college students as the current and potential travelers • The target group includes both, the male and female representatives, graduates and undergraduates.

  10. Data collection Table 2 (Self development, Sample design, 2008) • 5 test questionnaires • Collected 15-25 May • Different locations (NCTU, NTHU)

  11. Results: Hypothesis 1 Taiwanese college students like to travel and are willing to spend their money and free time for this kind of activity.

  12. Results: Hypothesis 1 Taiwanese college students like to travel and are willing to spend their money and free time for this kind of activity. What are your priorities in spending money?

  13. Results: Hypothesis 2 Taiwanese college students prefer the organized type of traveling. What is the way you like to travel?

  14. Results: Hypothesis 2 Taiwanese college students prefer the organized type of traveling. What do you prefer to have while planning your travel?

  15. Results: Hypothesis 3 European countries are the most desirable destination for Taiwanese college students. What is the most visited, favorite and dream destination?

  16. Interesting observations Travelling for shopping Male (22.9%) = Female (22.9%) BUTUndergraduate(11.5%) vs. Graduate (34.5%) • Visiting international festivals or concerts Undergraduate(19.5%) vs. Graduate (3.4%) • Travelling with friend vs. parents Friends 24 % Friends 14 % Parents 27 % Parents 15 %

  17. Travelling dreams Just watch how our inteviews went….

  18. Conclusion Like to travel in organized way, with agency Want to travel around to different European countires Prefer to spend money on selfdevelopement Taiwanese like to travel Text1 OPPORTUNITY Summer school in Europe combined with travelling 2 weeks study 2 weeks travel

  19. Thank You !

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