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conversations are the driver of trial for new products. Companies should be more focussing on managing the conversation than managing the product. Managing conversations is crucial for your success.
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The Conversation Manager Prof. Steven Van Belleghem Managing Partner InSites Consulting How conversations are making or breakingyour next product launch. Prof. Steven Van Belleghem Follow me: @Steven_InSites
New Twitter accounts per day? Or no, wait, per second?
Public co-creation is possible. Telenet’sYelo was launched 6 months before the product was final. First users did not have to pay for the product. Telenet just asked for feedback.
Don’t focus on the product. Focus on the conversationabout the product.
Andremember… It’s aboutconversations,NOTaboutsocial media.
The newphilosophy Conversation Advertising Brand
The newphilosophy Conversation Activation Brand