1 / 5

IM426 – Business case 2: GrubHub Seamless

IM426 – Business case 2: GrubHub Seamless. Original case source & reference : Rainer, Kelly, Prince, Brad and Watson, Hugh, Management Information Systems: Moving Business Forward, John Willey & Sons, Inc.: New Jersey, 3rd Edition, 2015 Prepared by: Celeste Ng Date: March–June 2018.

stewartashley
Télécharger la présentation

IM426 – Business case 2: GrubHub Seamless

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. IM426 – Business case 2: GrubHub Seamless Original case source & reference: Rainer, Kelly, Prince, Brad and Watson, Hugh, Management Information Systems: Moving Business Forward, John Willey & Sons, Inc.: New Jersey, 3rd Edition, 2015 Prepared by: Celeste Ng Date: March–June 2018

  2. GrubHub Seamless (1)(GS - www.grubhub.com; Seamless – www.seamless.com) • Latest news: http://www.businessinsider.com/grubhub-seamless-eyes-delivery-2015-2 • Look ahead in this chapter. Which one of Porter’s strategies for competitive advantage is GrubHub Seamless pursuing? Explain your answer.

  3. GrubHub Seamless (2) • Propose additional applications that GS could develop to gain a competitive advantage in the marketplace. • (Additional question: Name any FOUR other “online food delivery service” companies/platforms that we have covered during our lecture or are available in the course website.)

  4. Key point in “Business Case 2” • Business problem • Identifying ways to survive and stay competitive is a business environment • Implication for business • Businesses can achieve competitive advantage by integrating their business model with e-business model.

  5. Translation • Retained both brands保留兩個品牌 • Food delivery送外賣 • Diner products用餐者產品 • Real-time notifications即時的通知 • Order confirmation訂單確認 • Consolidate合併 • Ordering option訂購選項 • Corporate catering供應餐飲給企業 • Takeout restaurant外帶餐廳 • Radius方圓 • Cuisine烹飪 • Access to review獲得評論 • Coupon優惠券 • Special deals特惠 • Servers服務 • Hot wings辣雞翅 • National Football League全國足球聯盟 • Tablet平板 • Commission佣金 • Skeptical懷疑態度 • Revenue cut收入減少

More Related