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Visual Analysis

Visual Analysis. Budweiser Clydesdales Super Bowl Commercial Ariele Peters. The Advertisement . http://www.youtube.com/watch?v=o2prAccclXs. Product Being Sold. Primary product: Beer Secondary product: Happiness. The Advertisement. Appeared during the Super Bowl

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Visual Analysis

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  1. Visual Analysis Budweiser Clydesdales Super Bowl Commercial Ariele Peters

  2. The Advertisement • http://www.youtube.com/watch?v=o2prAccclXs

  3. Product Being Sold Primary product: Beer Secondary product: Happiness

  4. The Advertisement • Appeared during the Super Bowl • High expectations

  5. Strategies • Dominant colors • Drama and movement • Interaction • Sonic elements

  6. Dominant Colors • Mostly neutral, monochromatic tones • Red intermittently placed to subtly represent logo -Product placement • Color psychology of red- evokes emotion

  7. Drama & Movement • Sympathetic, ambiguous • Story pulls at audience’s heartstrings • Audience wants to relate to story

  8. Interaction • Uses Twitter to interact with audience • Makes audience feel connected to Budweiser

  9. Sonic Elements • No dialogue used • Hoofbeats used for dramatic effect • “Landslide” by Fleetwood Mac • Song that target audience should recognize

  10. Ethics • Can be considered “celebrities” • However, doesn’t cause controversy • PETA?

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