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Starbucks Fast Lane

Starbucks Fast Lane. Group 5 Grady Beck Andrew Moss Shelby Barrett Casey Quirke Peihsuan Chen . Key Product F eatures. Scan-able bar code Linked to credit card and drink order Starbucks App connectivity Save your favorite drinks to app Gold plating . Key Benefits .

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Starbucks Fast Lane

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  1. Starbucks Fast Lane Group 5 Grady Beck Andrew Moss Shelby Barrett Casey Quirke Peihsuan Chen

  2. Key Product Features • Scan-able bar code • Linked to credit card and drink order • Starbucks App connectivity • Save your favorite drinks to app • Gold plating

  3. Key Benefits • Speed and efficiency • Save time by skipping the line • Enhance customer experience • Earn Starbucks rewards • Increase revenue • Eco Friendly

  4. Price $15.00 annually

  5. Cost ~ $0.75/Unit Cost

  6. Distribution Channels Tried-and-tested success with previous Via’s promotion in March 2009 Will first unveil in select cities before widespread distribution • New York City, Seattle, Chicago and London

  7. Sold Where? • Starbucks stores • Starbucks vendors • Online on our website

  8. Target Markets • Primary: Young business professionals • Secondary: College students

  9. Promotion Channels Pull strategy Smartphone App Loyalty Program Word-of-Mouth Social Media and Television

  10. Social Media

  11. Loyalty Program Advertising

  12. Loyalty Program • Since 1985 we’ve rewarded our customers with a discount when they bring in personal tumblers • In 2011 and 2012, we saved more than 1.5 million pounds of paper from landfills • We’ve seen more than a 55 percent increase in personal tumbler use over the past three years

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