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Regions for Economic Change Workshop 2c: Potential of e-inclusion to

Regions for Economic Change Workshop 2c: Potential of e-inclusion to strengthen territorial cohesion Eric Koch. Intel Corporation. World’s largest chip-maker Leading manufacturer of computer, networking and communications products Founded in 1968

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Regions for Economic Change Workshop 2c: Potential of e-inclusion to

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  1. Regions for Economic Change Workshop 2c: Potential of e-inclusion to strengthen territorial cohesion Eric Koch

  2. Intel Corporation • World’s largest chip-maker • Leading manufacturer of computer, networking and communications products • Founded in 1968 • First microprocessor introduced in 1971 • Operates in over 150 countries – 294 offices and facilities

  3. 1 bn “connected” people Accessibility Connectivity Education Content PC’s Targeted Platforms Shared Access e-Services Local software SMEs Govt e-Services Curricula • 21st Century Skills • Technology solutions • 3M10M teachers trained • Intel “Teach” Telco Bundles WiMAX

  4. GOVERNMENT PROGRAMS: FLAVORS Students Citizen Seniors SMB • HC professionals • Assisted Living Health

  5. 50+ INITIATIVE • Establish Senior ICT Programs as a contribution to support governments in EU member states and get seniors included as part of the country’s active ageing and healthcare strategies. • Co-operate and join forces with interested parties to make a success out of the momentum built via the EU agenda • i2010 strategy • Declaration Riga Conference

  6. 60 MILLION EU-25 CITIZENSAGED 45-64 HAVE NO PC Absolute number Computer not available Sharp Internet/PC Usage decline after 50 50+ INITIATIVE – DATA Source (both graphs)=Eurostat ‘05

  7. 50+ INITIATIVE - FOCUS • PRE PENSIONERS / OLDER WORKERS – DIGITAL INCLUSION • Make sure they are digitally included to get/keep them IT literate & more ‘employable’ as active aging charter • ELDERLY / VERY ELDERLY – DIGITAL INCLUSION PLUS INTEGRATED HOME CARE OFFERING • Make sure they are/stay digitally included to reduce HC costs by securing Ambient Assisted Living from the comfort of their homes e.g. e-health, communication, …

  8. 50+ INITIATIVE - FRANCE • 400K€ Government campaign in 70 newspapers • 60 small service companies part of the program • 10M impressions at launch (national TV News) • public introduction at Senior Trade Show “Salon Des Seniors” + home care pilots '07

  9. 50+ INITIATIVE - OTHER • UNITED KINGDOM= Chelsea Pensioners Cyber Café & Silver Surfers Week (> 1000 ‘internet taster sessions’) • GERMANY = ‘’50+ Middle of Life’ (130k PC’s) & “50+ Internet verbindet” (monthly sessions in 230 training locations) • ITALY = Nonni Su Internet (launch Dec 1st 2006) with students training 50+ & demos in 35 senior centres + Elonex Linux based solution + nationwide roll out in 2007 • SPAIN = Truck Tour to all regions (launch Sept 15th 2006) with demo set up senior home and social care assistant + ViiV PC center of unique ‘independent living’ solution with videoconferencing & wireless monitoring of sensors + pilot : Huesca

  10. Challenges • 3 age groups amongst the 50+ with different needs • Senior but not yet retired • Retired but independent • Retired but dependent • Fear of technology • Underestimation of the benefit (‘for what the hell do I need this’?) • Costs. Problem especially in poorer countries (East) • Varying degrees of intensity of countries’ elderly strategy (e.g. e-health is not a big topic in Eastern Europe)

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