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BT for Retail

BT for Retail

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BT for Retail

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  1. BT for Retail Creating a connected world of Retail BT for Retail Connecting Retail to a better future

  2. Farm Fresh: Report findings State of Technology readiness to take over opportunities

  3. IT :Growth ,Plan, Impact Rethink & Recalibrate : Though majority believes technology on CRM, Inventory Management, Warehouse Management and Data Analytics has high impact but still it comprises of small pie of the overall IT investment

  4. Straight from the Global Oven

  5. Striking the right balance India global customer demands operational capabilities innovations cost-cutting

  6. Putting customers at the Centre of the retail experience

  7. As a result ,what does Retailers, Retail Staff and Head Office want ? As a consequence • Create customer loyalty • Reason to visit their stores • Excitingand engaging • Shift from Point of Sale to Point of Service • Create a seamless experience across offline and online Retailers want their shopping experience to : In the stores, retail staff want to : • Be better equipped to support knowledgeable customers • Be mobile • Build expertise • Make customers happy • Feel in control Retailers want their supply chain to : • Fulfil customer orders in cost effective way • Complete end-to-end visibility of stock • Meet customer expectation anytime anywhere • Make stock available • Increase revenue by going to market quickly • Increase productivity and efficiency of staff • Communicate and collaborate effectively and efficiently • Simplify their IT • Flexibility to easily scale their service up Head office want to :

  8. How do we help to address the needs? Putting customer at the heart • Connecting every link in your supply chain from manufacturer to shelf (or doorbell) • Connecting your staff with the information they need to help them sell more • Connecting your customers with your brand seamlessly through every channel • Creating complete view of the customer • Using technology to engage with the customer better BT Global Services is all about connecting for a better future

  9. BT Menu for Retail Economic environment Customer demands Business imperatives Verdict research BT Global Services:Connecting Retail to a Better Future Global network “Glocal” model Growth economies London 2012 Retail-specific capabilities STORE OMNII-CHANNEL CUSTOMER EMPLOYEE SUPPLY CHAIN Networks for retailers Mobile point of sale Managed payment Digital marketing 3G rapid site Clienteling BT Managed Store Retail traffic analytics Integrated Store FrescaCommerceecommerce site design Social media Online marketing Email marketing Facebook CRM best practice CRM loyalty progs Contact centres Integrated Store Clienteling E-gift cards Mobile vouchers Store mobility eLearning Workforce optimisation Conferencing / video Unified communications CCTV security BT Trace for Retail Inventory Trace Asset Trace Warehouse Trace Merchandising Life cycle and sourcingmanagement Field force automisation Standardised propositions Consolidated service Dedicated or shared infrastructure Low-capex commercials Innovation Topical solutions New products References Showcases and workshops

  10. Case Study : Let us tell you a real story Global luxury retailer Overview: With an impressive footfall of more than 10,000 shoppers every day, it was a struggle to keep shelves stocked with every style, size and colour for every garment. Challenge: You can’t sell what you haven’t got. The perennial problem for store retailers everywhere is how to make sure that every style or model is available in every colour and size, at all times. Solution: The company chose BT Trace for Retail, an item-level inventory management solution that uses RFID technology to track goods on the move and in store. • Value: • Transformed store performance • Using handheld readers, just two people can accurately count an inventory of 50,000 items in 45 minutes • Replenishment is now more exact • Sales associates are spending longer with customers and converting more engagements into sales • Customers are buying more items in a single transaction

  11. BT Retail Trace Capabilities Trucks deliver tagged items from warehouse/ distribution centre In-store wireless network BT Cloud Compute hosted RFID software 12