BADM 713: Slides for 8/31 and 9/1

1. BADM 713: Slides for 8/31 and 9/1

2. http://faculty.citadel.edu/thompson/713

4. Subject Text CONTEXT Writer Reader

5. Subject Context Context Form Media Genre Format Function Persuade Explain Entertain Message Content Features Visual Linguistic Auditory Rhetorical Writer Reader

6. The Speech Communication Process MES SAGE CHAN NEL FEED BACK Interference Situation SPEAKER AUDIENCE

7. “Real” writer or speaker “Real” audience Created or imagined audience Persona

8. Aristotle’s Five Offices of Rhetoric Invention Arrangement Style Memory Delivery - finding something to say - selecting & sequencing ideas - expressing ideas effectively - learning the presentation - performing the presentation

9. < Extrinsic Proofs Intrinsic Proofs Arguments Facts (external to argument) Facts are less valuable than arguments because facts don’t DO anything. Facts do not “speak for themselves.” Someone needs to interpret them.

13. “If it does not fit, you must acquit!”

14. A fact you mention in your self-introduction video: “My dad worked for an oil company, so I’ve lived in both Norway and Iran.” OK, so what? “So I’m fluent in English, Norwegian, and Farsi.” OK, so what? “So I’m familiar with American, European, and Middle Eastern cultures and customs.” OK, so what? “So I’m comfortable dealing with customers from those backgrounds.” OK, so what? “So, as the company expands its base in those parts of the world, I can be valuable as a team member or even a point person.”

15. 3 kinds of intrinsic proofs Logos Logic/reasons related to the subject/issue Ethos Pathos Character of the rhetor Emotions of the audience

16. Ethos Implied message: He must be hiding something. People who hide things can’t be trusted. He can’t be trusted.

17. Ethos Implied message?

18. Pathos https://www.youtube.com/watch?v=Io9KMSSEZ0Y

19. Pathos https://www.youtube.com/watch?v=dDTBnsqxZ3k

20. Logos Deduction (general to specific) Induction (specific to general) All men are mortal. Socrates is a man. Socrates is mortal. (major premise) (minor premise) (conclusion) Show that the major premise is false. Show that the minor premise is false. Show that the conclusion does not follow. Socrates All men

21. Logos Deduction (general to specific) Candidate X must be hiding something. People who hide things can’t be trusted. Candidate X can’t be trusted. People who hide things can’t be trusted. Candidate X is hiding something. Candidate X can’t be trusted. Lots of people hide things for good reasons. Candidate X People who hide things

22. Logos Deduction (general to specific) Candidate X must be hiding something. People who hide things can’t be trusted. Candidate X can’t be trusted. People who hide things can’t be trusted. Candidate X is hiding something. Candidate X can’t be trusted. Candidate X is not hiding anything; he is simply unable to release the information (for legal reasons, for family privacy, etc). Candidate X People who hide things

23. Logos My cousin Fred has a moustache, and he’s creepy. Induction (specific to general) The guy down the block has a moustache, and he’s creepy. The Burger King guy has a moustache, and he’s creepy. All guys with moustaches are creepy. Hitler had a moustache, and he was creepy.

24. Logos Commonplace - statement readily accepted as true or valid, at least within a specific group or community Enthymeme - argument with a premise omitted “Of course he’s lying – he’s a politician!” All politicians lie. He is a politician. He lies. major premise (omitted; also a commonplace)

25. Vocabulary so far… Rhetor (speaker or writer) Audience (listener or reader) Subject Text Context Message Channel Feedback Interference Rhetors & Audiences as real, imagined, or created Extrinsic proofs Intrinsic proofs (including ethos, logos, & pathos) Deduction *major premise *minor premise *conclusion Induction Form (media, genre, format) Function (persuade, explain, etc) Features (visual, linguistic, etc) Commonplace Enthymeme

27. BREAK

28. What story does each video tell? (What’s the message?) https://www.youtube.com/watch?v=uAtr8wp75Ns https://www.youtube.com/watch?v=S2RlnDqI-JQ https://www.youtube.com/watch?v=HK8hG-VN7jw https://www.youtube.com/watch?v=zh-YcI6TobY

29. ChronosvsKairos (linear time) (situated time)

30. Kairos (situated time) What arguments are appropriate – or most likely to be well-received – in this time and place?

31. Heuristic - system of investigation When? Where? What? Who? Why? The Journalist’s Questions: For gathering all the key information for a news story.

32. Rhetoric – finding the available means of persuasion What kinds of extrinsic arguments might I use? intrinsic ethical logical pathetic inductive deductive What must I keep in mind about the rhetor? subject? audience? form? function? features? context? timing? We’ll add new kinds of arguments and new issues to consider each week.

34. Make appointments as far ahead as possible: Multi-Media Services (953-3124 or 953-5274) To check out equipment or to edit your video Public Speaking Lab (953-5103; ocl@citadel.edu) To rehearse and/or record your video Your video is due next week. If possible, post it online. Whether you post it or not, bring a copy of the video to class on a USB drive. We must be able to watch the video, and I must be able to access it, for you to get credit.

35. Bring a copy of your video to class Meet in Bond 365: Public Speaking Lab Meet in Bond 365: Public Speaking Lab