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Effective Product Classification and Packaging Strategies for Enhanced Brand Recognition

This document explores Malene Graversen's classification of short-term product packaging and its role in effective product presentation. It emphasizes the importance of packaging in protecting and storing products while providing essential information for consumers. The quality of the return system and the visual appeal of the product contribute to a narrow and flat assortment, minimizing confusion. A robust branding strategy ensures the product remains easily recognizable, particularly during its growth phase where demand is increasing and profitability is on the rise.

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Effective Product Classification and Packaging Strategies for Enhanced Brand Recognition

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Presentation Transcript

  1. Malene Graversen

  2. Klassifikation • Kortvarigt produkt Emballage • Præsentation af produktet • Beskytte og til opbevaring • Information • Retursystem

  3. Kvalitet • Imagemæssige kvalitet Sortiment • Smalt og fladt • Ingen forviring

  4. Mærkestrategi • Mærkevare/brand • Let genkendelig • Vovehals Produktets livscyklus • Vækstfasen • Stigende efterspørgsel • Indtjeningen stiger

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