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Best PPT For Digital Marketing Course

I can't directly insert images into your PPT, but I can provide you with a detailed outline for a stellar digital marketing course presentation that incorporates visuals and engaging content!

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Best PPT For Digital Marketing Course

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Presentation Transcript

  1. WELCOME

  2. WHAT IS DIGITAL MARKETING ? Digital marketing encompasses all marketing efforts that utilize electronic devices or the internet. It involves leveraging digital channels such as search engines, social media, email, websites, and mobile apps to connect with current and prospective customers. Digital marketing strategies aim to promote brands, products, or services through various online channels and platforms, using techniques such as search engine optimization (SEO), content marketing, social media marketing, email marketing, pay-per-click (PPC) advertising, and more. The goal is to reach and engage target audiences effectively, drive traffic, generate leads, and ultimately, achieve business objectives using digital technologies.

  3. WHAT IS SEO ? • SEO stands for Search Engine Optimization. • It is the practice of optimizing web pages and content to improve their visibility and ranking in search engine results pages (SERPs) organically. • The goal of SEO is to increase the quantity and quality of traffic to a website from search engines like Google, Bing, and others.

  4. WHAT ARE THE TYPE OF SEO ? • WHITE HAT SEO • BLACK HAT SEO • GRAY HAT SEO

  5. 1.WHITE HAT SEO • White Hat SEO refers to search engine optimization techniques and strategies that focus on optimizing a website in line with search engine guidelines and best practices. • These practices aim to improve the website's search engine rankings and visibility in a way that is ethical and sustainable over the long term.

  6. 2.BLACK HAT SEO • Black Hat SEO refers to aggressive and unethical search engine optimization techniques and strategies that focus on manipulating search engine algorithms to achieve higher rankings in search results. • These practices violate search engine guidelines and can result in penalties or even complete removal of a website from search engine indexes.

  7. 3.GRAY HAT SEO • Grey Hat SEO refers to search engine optimization techniques that fall somewhere between White Hat SEO (ethical practices) and Black Hat SEO (unethical practices). • These techniques are often considered riskier than White Hat methods but not as blatantly manipulative or deceptive as Black Hat methods. The distinction between Grey Hat SEO and the other two types can sometimes be subjective and context-dependent.

  8. WHAT IS WEB TRAFFIC ? • Web traffic refers to the amount of data sent and received by visitors to a website. • This traffic is a major component of internet activity and is often measured to understand a website's popularity and effectiveness

  9. Web traffic 1.Organic web traffic 2.Inorganic web traffic 3.Direct web traffic 4.Social web traffic 1.Refferal web traffic

  10. 1.Organic web traffic Organic web traffic refers to the visitors who come to a website through unpaid search results on search engines like Google, Bing, or Yahoo. Unlike paid traffic, which is generated through advertisements, organic traffic is earned naturally and can be influenced by various factors including:

  11. 2.Inorganic web traffic Inorganic web traffic refers to website visits that do not originate from natural or organic sources, such as search engine results or direct visits. Instead, inorganic traffic often comes from paid advertising, social media campaigns, email marketing, or other promotional activities.

  12. Refferal web traffic Referral web traffic refers to visitors who arrive at a website through a link on another site, rather than through a search engine, direct entry, or social media. This type of traffic is tracked and categorized by web analytics tools like Google Analytics, which identify the source of the traffic.

  13. 2.Direct web traffic Direct web traffic refers to visitors who arrive at a website by directly entering the URL into their browser, using a bookmark, or clicking on an untagged link from an offline source like an email or a document. This type of traffic is typically categorized by analytics tools like Google Analytics as "direct" because it doesn't come from a referrer, such as a search engine, social media platform, or another website.

  14. 4.Direct web traffic Social web traffic refers to the visits to a website that originate from social media platforms and other social web sources. This type of traffic is crucial for understanding the effectiveness of social media marketing efforts and the engagement of users with a brand or content on social platforms.

  15. WHAT IS EMAIL MARKETING ? • Email marketing is a digital marketing strategy that involves sending emails to a group of people to promote products, services, or brand awareness. • It is a powerful tool for businesses to connect with their audience, build relationships, and drive conversions.

  16. THANKYOU

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