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Examples of Customization

Examples of Customization. Collaborative – Paris Miki Adaptive – Lutron Electronics Cosmetic - Planters Peanuts Transparent – Chem Station . Four Approaches to Customization. Transparent. Change. Collaborative. Product. Adaptive. Cosmetic. No Change. Change. No Change.

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Examples of Customization

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  1. Examples of Customization • Collaborative – Paris Miki • Adaptive – Lutron Electronics • Cosmetic - Planters Peanuts • Transparent – Chem Station

  2. Four Approaches to Customization Transparent Change Collaborative Product Adaptive Cosmetic No Change Change No Change Representation

  3. What Are Sacrifice Gaps? • Some markets are underserved or overserved by homogeneous products • Sacrifice gaps are penalties of mass production • Explore the entire value chain for sacrifice gaps • Find ways to fill sacrifice gaps • Where is the “mass” in mass customization?

  4. How to Identify Sacrifice Gaps

  5. Observations • Technology as facilitator of customization • digitized data • sensors for data tracking • algorithms for optimization • Customization can occur throughout the value chain, e.g., design, production, delivery, consumption or use • Role of sales is transformed, especially for collaborative customization

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