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Embrace Distinction: Unleash the Power of Brand You in a Challenging World

In today's chaotic market, embracing your unique identity is essential. "Brand You" focuses on cultivating personal brand strength, navigating ambiguity, and thriving amidst challenges. Explore the Terrific Triad of passion, enthusiasm, and self-determination. Discover strategies for effective talent management, foster emotional attachment through design, and learn to create impactful causes. Let’s make a dent in the universe, defy the commodity trap, and engage with our increasingly empowered customers. Stand out or risk being left behind!

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Embrace Distinction: Unleash the Power of Brand You in a Challenging World

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  1. Tom’s Stuff**TPC Thingey 06.28.2001

  2. BrandInside

  3. BRAWL. AMBIGUITY. W.C.R. Love the mess. Cherish DESTRUCTION.

  4. P.S.F.W.W.P.F. (W.W.P.F. … or outsource.)

  5. P.S.F. UNBOUND.Source of ALL Market Cap.

  6. BRAND YOU.Distinct … or Extinct.

  7. WOW.“Do” COOL/Measure COOL. (Or die.)

  8. IMPLEMENTING S.T.M. F2F/K2K/1@T/R.F!A.

  9. TALENT.Pedro.Jeff. Louise. NFL G.M.

  10. Edu3M.Schools suck. (Read John Taylor Gatto’s A Different Kind of Teacher.)

  11. HR/TRAINING.Talent Rules! Therefore: YOU OWN THE BRAND.

  12. H.S.D.E.Weird Wins!

  13. LEADING IN SCREWED UP TIMES.Passion. Enthusiasm. No answers. Create a CAUSE. LET’S MAKE A DENT IN THE UNIVERSE.

  14. Cornerstone/Point of TOTAL Distinction (“Dramatic Difference”—Doug Hall) : The Terrific Triad … P.S.F. … Brand You … WOW Projects.

  15. BrandOutside

  16. COMMODITY TRAP.Same-same. “Best Practice.”

  17. WebWorld100.All to the Web. Now.

  18. SELF-DETERMINATION REVOLUTION.Age of Customer Control. Age of the Never Satisfied Customer.

  19. HEALTHCARE TSUNAMI.Healthcare Delivery Sucks.

  20. WOMEN RULE.Women Rule.

  21. WE’RE GETTING’ OLD.$$$$$$$$$$$.

  22. “GREEN” MATTERS.(Don’t tell George & Dick.)

  23. DESIGN = SOURCE #1 OF EMOTIONAL ATTACHMENT/DETACHMENT.Locus of Soul.

  24. EXPERIENCE = “LAST 80%.”

  25. BRAND TRIUMPHS.Age of “Soft.” “Who Are We?” Dramatic Difference.

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  37. Brand INSIDE & Brand OUTSIDE:(1) Our P.O.V./Point of View is DramaticallyDifferent. (2) It Adds Up. (3) We “Own” a Lot (Unfair Share) of This Stuff.

  38. Steve Jobs: “Let’s make a dent in the universe.”

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