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Exploring the Dynamics of Crowdsourcing: A Study of GWAP and Human-Computer Interaction

This text delves into the world of crowdsourcing, discussing the innovative platform GWAP (Games With A Purpose) that provides engaging challenges for users while achieving valuable tasks. It examines various aspects, including human contributions to CAPTCHA, the effectiveness of Amazon's Mechanical Turk, and the ethical considerations of gaming for data collection. With highlights on user motivations such as fun, points, and humanitarian goals, it questions the longevity and success of crowdsourced games in the evolving digital landscape.

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Exploring the Dynamics of Crowdsourcing: A Study of GWAP and Human-Computer Interaction

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  1. Crowdsourcing, Work, Play • Lots and lots and lots of people… • Take pictures and upload them • Play solitaire on a computer • Will try something when bored

  2. reCAPTCHA • Completely Automated Public Turing Test to Tell Computers and Humans Apart • Email registration, Web forms, Blogs • Online polls • Alan Turing: good, bad, ugly

  3. GWAP: Games With A Purpose • Hello World: Sixteen months, 103,417 lines of code, 154 meetings, 1,034 cans of Mountain Dew, and GWAP.com is finally here! • building gwap.com • Why will people play these games? • Fun, Points, Humanitarian reasons, … • Will the games keep getting played? • Side effect: gender-labeling by image choice

  4. Cybersourcing failure or success? • Amazon’s Mechanical Turk • mturk: is it a black market? (2009) • mturk: failure by reward policy? • http://crowdflower.com/ LaaS • Labor as a Service • Viable? See also http://doloreslabs.com

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