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Template marketing plan

Template marketing plan. What does a professional marketing plan look like? And where do you start? This Excel template will get you on your way. It contains all the necessary components of both a strategic and an operational marketing plan. Do you prefer using a digital tool?

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Template marketing plan

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  1. Template marketing plan What does a professional marketing plan look like? And where do you start? This Excel template will get you on your way. It contains all the necessary components of both a strategic and an operational marketing plan. Do you prefer using a digital tool? Don't hesitate to start a free trial at Husky! www.huskymarketingplanner.com

  2. GOALS OF THIS MARKETING PLAN Financial goals Commercial goals Organisational goals ??? ??? ??? ??? ??? ??? ??? ??? ???

  3. BUSINESS MODEL BRAND NAME & PITCH TARGET GROUP SEGMENTING STRENGTHS &WEAKNESSES RESOURCES SUPPLYSEGMENTING CUSTOMERNEEDS OPPORTUNITIES& THREATS CORPORATEVALUES PRICINGSTRATEGY DISTRIBUTIONCHANNELS VISION &MISSION POSITIONING PLACE YOUR LOGO HERE

  4. BRAND NAME &PITCH

  5. BRAND NAME & PITCH What is the brand name around which the marketing plan is being built? Next, describe in one flowing sentence of max. 35 words what your company, product or service is doing for customers. Do not give lists, product characteristics or business benefits, but a consistent description that makes it clear to the outside world what your company stands for. Finally, you should list the key words that may be 'stuck' to your product, service, project or company. For which brands or brand names is this marketing plan designed? ??? Can you describe in one flowing sentence of up to 35 words what your company, product or service does for customers? ??? What should customers and prospects think about when they hear your brand name? ???

  6. Actieplan businessmodel SLIDE WITH INFORMATION, SCHEMES, GRAPHS AND MOTIVATION

  7. SUPPLY SEGMENTING

  8. SUPPLY SEGMENTING Segment your various main products or services into separate groups or divisions, and briefly describe their characteristics. Complement them with by-products or services that are related or derived from the main products or services but should not be the primary focus of the marketing story. In which separate divisions or segments can your main offer be divided, so that it becomes clear at a glance to customers and prospects what your core business is? • ??? In which supply pillars can your side offer (non-strategic products and services) be bundled? • ???

  9. Actieplan businessmodel SLIDE WITH INFORMATION, SCHEMES, GRAPHS AND MOTIVATION

  10. PRICING STRATEGY

  11. PRICING STRATEGY What is the selling price of your products or services? And are your prices fixed or variable? If necessary, tell us how your revenue model works, and what effect your prices have on break-even, profit and return. Also describe your strategy for discounts and/or promotions? Describe how much they are, when and for whom you use them. What are the cost prices for the different elements of your offer? • ??? $ Which different discounts will you apply, and in which situations? Which different promotions will you apply, and in which periods? • ???

  12. Actieplan businessmodel SLIDE WITH INFORMATION, SCHEMES, GRAPHS AND MOTIVATION

  13. TARGET GROUP SEGMENTING

  14. TARGET GROUP SEGMENTING Map out the structure or segmentation of your target group in detail. Segment them, for example, by customer type, company size, sector, region, function, age, importance (A/B/C/D customers) or additional segmentation criteria linked to your project. Provide an overview of your most important prospects or customers, complete them with all the influencing parties, and conclude with the way in which you put them in the database. Which audience segments are you targeting? ??? Which persons, companies, groups or institutions have a direct influence on your customer or prospect? ???

  15. Actieplan businessmodel SLIDE WITH INFORMATION, SCHEMES, GRAPHS AND MOTIVATION

  16. CUSTOMERNEEDS

  17. CUSTOMER NEEDS What does your customer want? What are the main needs involved in choosing to consider your product, service or business? Put yourself in the heads of your (future) customers, and write down their decision-making process briefly and powerfully. Do you know little or nothing about your customers' needs? Then tell us what type of research you will use to get to know them. ??? ??? What are the needs of your different target group segments? ??? ??? ???

  18. Actieplan businessmodel SLIDE WITH INFORMATION, SCHEMES, GRAPHS AND MOTIVATION

  19. DISTRIBUTIONCHANNELS

  20. DISTRIBUTION CHANNELS Describe the route to the customer here. How does your distribution model work: via direct sales, via representatives, via agents or importers, via wholesalers or via retailers? For direct sales, give more information about the place where you sell and about the location or location of your points of sale. Display your distribution channels schematically on a separate page. What is, in the route to the customer, your place within the distribution chain? ??? What is the location of your physical and digital points of sale? ???

  21. Actieplan businessmodel SLIDE WITH INFORMATION, SCHEMES, GRAPHS AND MOTIVATION

  22. STRENGHTS &WEAKNESSES

  23. STRENGTHS & WEAKNESSES List the benefits or strengths associated with your product, service or business. What is that one distinctive advantage (USP or Unique Selling Proposition) that distinguishes you from the competition, that blows your competitors away, that allows you to build a sustainable competitive advantage? Also provide a list of disadvantages or weaknesses associated with your product, service or company. What are the main strengths or benefits of your company, product or service? And what is that one unique advantage with which you checkmate the competition? • ??? What are the main weaknesses or disadvantages of your company, product or service? • ???

  24. Actieplan businessmodel SLIDE WITH INFORMATION, SCHEMES, GRAPHS AND MOTIVATION

  25. OPPORTUNITIES& THREATS

  26. OPPORTUNITIES & THREATS Describe all external factors that can strengthen (opportunities) or weaken (threats) your business model. Think of changes in the field of technology, customer trends, legislation, taxation, competition or personnel. To what extent do they influence the future of your product, service or company? What opportunities will your business model have to respond to in the future? • ??? What threats will your business model have to face in the future? • ???

  27. Actieplan businessmodel SLIDE WITH INFORMATION, SCHEMES, GRAPHS AND MOTIVATION

  28. POSITIONING

  29. POSITIONING To which direct competitors should you position yourself in the market? Then, describe how and with what values you will compare or position your product, service or company compared to those main competitors. Finally, choose a powerful slogan or baseline beneath your logo that puts your positioning permanently and consistently in the spotlight. Who are your main direct and indirect competitors? • ??? How do you position yourself in comparison with your competitors, based on two or more positioning criteria? ??? Which slogan or baseline does this positioning translate into? ???

  30. Actieplan businessmodel SLIDE WITH INFORMATION, SCHEMES, GRAPHS AND MOTIVATION

  31. RESOURCES

  32. RESOURCES What is your budget for marketing & communication, and how does this relate to your turnover or gross margin? Who is directly responsible for marketing and communication within your organisation? And who will surround you on the executive level? Or, in other words: proof that you have the organisational resources in-house to achieve your objectives in the future. What are the financial resources or budget for the implementation of this marketing plan? ??? What are the human resources or internal organisation for the implementation of this marketing plan? ??? How does the external marketing organisation work? ???

  33. Actieplan businessmodel SLIDE WITH INFORMATION, SCHEMES, GRAPHS AND MOTIVATION

  34. CORPORATE VALUES

  35. CORPORATE VALUES What are the values that your company stands for, the company values that management and all employees represent in promoting the marketing policy? ??? ??? What are the 5 most important corporate values you want to propagate in the market? ??? ??? ???

  36. Actieplan businessmodel SLIDE WITH INFORMATION, SCHEMES, GRAPHS AND MOTIVATION

  37. VISION &MISSION

  38. VISION & MISSION Do you also have a vision for your company that indicates the direction in which it is going? What is your mission, what your company stands for, and which expresses the ultimate customer promise? What is the vision of your company? ??? What is the mission statement of your company? ???

  39. Actieplan businessmodel SLIDE WITH INFORMATION, SCHEMES, GRAPHS AND MOTIVATION

  40. COMMUNICATION PRE- SALES SERVICE PRESS COVERAGE WEBSITE ADVERTISING POINT- OF- SALE KNOWLEDGESHARING GOOGLE (SEO) DIRECT MAIL POST- SALES SERVICE TRADE FAIRS SOCIAL MEDIA PARTNER- SHIPS NETWORKING ON EVENTS EMAIL MARKETING INDOOR & OUTDOOR CUSTOMER LOYALTY LOGO, BRANDING & TOOLS MOBILE MARKETING ORGANISING EVENTS SPONSORING

  41. WEBSITE

  42. WEBSITE Are you going to build a new website, or renovate the existing one? Briefly outline the language strategy. What is the domain name of your website, and describe any derived domain names or subwebsites. Then describe in detail what the exact goals of your website are. Make these goals as measurable as possible. Plot out the architecture of your website on a separate page. Create a new site or optimise the current one? ??? In which languages is the site created? ??? What is the domain name? ??? What are the main objectives of the website? ??? CONTACT

  43. Actieplan businessmodel SLIDE WITH INFORMATION, SCHEMES, GRAPHS AND MOTIVATION

  44. GOOGLE (SEO)

  45. GOOGLE (SEO) Choose a maximum of 10 keywords you will work on to rank your website high in the natural (non-paying) search results in Google. To do this, use the keyword tool, and next to each keyword, place the average monthly search result for your language area and your language. Use keywords that are both product- or service oriented, location oriented and target group oriented. Finally, determine your SEO strategy: which techniques will you use to rank your website high? • ??? • ??? • ??? • ??? • ??? • ??? • ??? • ??? • ??? • ??? What are the 10 most important keywords? SEO-strategy • ??? CONTACT

  46. Actieplan businessmodel SLIDE WITH INFORMATION, SCHEMES, GRAPHS AND MOTIVATION

  47. SOCIAL MEDIA

  48. SOCIAL MEDIA Choose which social networks you should be active on as a person or as a company. Then decide in detail what you are going to say and how often you will communicate. Choice of social media • ??? What are we going to say? • ??? CONTACT

  49. Actieplan businessmodel SLIDE WITH INFORMATION, SCHEMES, GRAPHS AND MOTIVATION

  50. EMAIL MARKETING

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