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Cruise Indian Ocean Association(CIOA) Initiatives

Cruise Indian Ocean Association(CIOA) Initiatives. Thomas Mathibela Secretariat CIOA 29 November 2011. 2. Situational Analysis. 3. Vision & Mission. To position the Southern & East Coast of Africa and the Indian Ocean Islands as an attractive destination for cruise liner itineraries.

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Cruise Indian Ocean Association(CIOA) Initiatives

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  1. Cruise Indian Ocean Association(CIOA) Initiatives Thomas Mathibela Secretariat CIOA 29 November 2011

  2. 2. Situational Analysis

  3. 3. Vision & Mission • To position the Southern & East Coast of Africa and the Indian Ocean Islands as an attractive destination for cruise liner itineraries. • To create an enabling environment for the development of the Southern & East Coast of Africa and the Indian Ocean Islands as a destination for cruise liner itineraries.

  4. 4. Objectives • To jointly promote and market the southern and eastern seaboard of Africa and the southern Indian Ocean Islands as a destination for cruise itineraries; • To maintain a research and knowledge management system regarding port networks and other strategic information pertaining to cruise tourism; • To foster cooperation between the regions ports, government and cruise operators; • To encourage the development of cruise business in the region;

  5. 5. Objectives (cont.) • To keep members of the latest developments in this industry by attending cruise related conferences and joining relevant international bodies; • Ensuring that the regions tourism stakeholders get involved in/ participate in cruise tourism promotion; • Urge members to use PMAESA Ports as a base for cruise operations; • Provide a regional forum for an integrated and unified approach to cruise tourism.

  6. 6.Positioning and Branding • Key differentiator or distinctive experience offered by the East Coast of Africa and the Indian Ocean Islands as a destination for cruise liner itineraries. • Developing a destination brand that offers a promise of a unique or distinctive experience.

  7. 7.Initiatives Project CIOA launched at Indaba 2009 in Durban CIOA Brochure and Website launched Seatrade Med Exhibition Stand and conference participation Seatrade article Cruise Shipping Miami Conference Session &Exhibition Stand Appointment of sales representative & trade market mappingSeatrade Africa Forum 2011 in Durban

  8. THANK YOU

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