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SWETA DIGITAL MARKETING PPT

Top digital marketing institutes in Rohini provide specialized courses in SEO, SEM, social media, email marketing, and analytics. With experienced trainers, practical workshops, and industry partnerships, these institutes ensure students gain the skills needed to excel in the competitive digital marketing landscape and secure promising job opportunities.<br><br>

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SWETA DIGITAL MARKETING PPT

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  1. DIGITAL DIGITAL MARKETING MARKETING Exploring SEO,SEM,SMO,SMM and more FEATURING

  2. Search engine What is digital marketing? The Use Of The Internet And Other Digital Communication To Promote Brands And Connect With Potential Customers. Global reach Websites Search edgings Cost effective email Measurable

  3. Global Reach Reaches a global audience regardless of location. Cost-Effective Cheaper and more efficient than traditional marketing. Measurable Results Trackable performance using analytics tools. Builds Brand Awareness Enhances credibility and trust online. Targeted Advertising Allows precise targeting of specific demographics.

  4. COMPONENTS OF DIGITAL MARKETING SEO SEM SMO SMM

  5. TYPES OF SEO GREY HAT SEO BLACK HAT SEO WHITE HAT SEO

  6. TYPES OF SEO ETHICAL TECHNICAL On-page SEO refers to optimizing elements on a website, such as content, keywords, meta tags, and site structure, to improve search engine rankings and enhance user experience for better visibility. Black hat SEO refers to unethical strategies used to manipulate search engine rankings, often violating guidelines for quick gains. Grey hat SEO combines ethical and unethical techniques, aiming for higher rankings without completely violating search engine guidelines or rules. Off-page SEO involves strategies outside your website, such as link building, social media engagement, and influencer marketing, to improve domain authority, boost search rankings, and drive traffic to your site. White hat SEO involves ethical strategies that comply with search engine guidelines, focusing on quality content, user experience, and sustainable growth.

  7. Visitors who arrive via unpaid search engine results. Visitors from paid advertising campaigns (e.g., Google Ads). Users visiting a website by typing its URL directly into the browser. Visitors who come from links on other websites. Visitors who click on links in marketing emails

  8. WHAT IS SEM? A Digital Marketing Strategy Focused On Increasing A Website's Visibility On Search Engine Results Pages (Serps) Through Paid Advertising And Optimization Techniques. While SEM Often Refers Specifically To Paid Search Ads, It Can Also Involve Search Engine Optimization (SEO) Efforts To Improve Organic Rankings.

  9. A Digital Marketing Strategy That Involves Using Social Media Platforms Like Facebook, Instagram, Twitter, Linkedin, And Others To Promote Products, Services, Or Brands. The Goal Of SMM Is To Engage With Target Audiences, Drive Website Traffic, Increase Brand Awareness, And Ultimately Achieve Business Objectives. Content Creation Community Building Analytics Paid Advertising Engagement

  10. WHAT IS SMO? KEY ELEMENTS Consistency The Process Of Optimizing A Business’s Social Media Profiles And Content To Improve Its Visibility, Engagement, And Brand Awareness Across Social Platforms. The Goal Of SMO Is To Enhance The Online Presence Of A Brand, Drive Traffic To Websites, And Encourage User Interaction Through Strategic And Optimized Social Media Practices. Social Sharing Engagemen Hashtag Usage Content Strategy Profile Optimization

  11. TECHNIQUES •Meta Description Optimization •URL Structure •Header Tags (H1, H2, H3) •Keyword Optimization •Internal Linking •Image Optimization •Mobile Friendliness •Page Speed Optimization •Content Quality •User Engagement •Social Sharing Buttons •Schema Markup •Title Tag Optimization •Outbound Links

  12. •Backlink Social Media •Building marketing •Influencer Marketing •Brand Mentions •Content Marketing •Local SEO and Citations •Forum Participation •Social Proof and Reviews •Podcasting •Competitor Analysis •Content Syndication

  13. THANK YOU ABOUT DICS We are the leading Digital marketing institute in Rohini, known for our excellence in education and commitment to our students' success. Our state-of-the-art facilities and experienced instructors make us the top choice for aspiring digital marketers. ADDRESS-Plot No 29-30, 3rd Floor, Kanjhawala Road, Budh Vihar, Rohini, OPP. Rajni Gupta Hospital, Delhi–110086 WEBSITE LINK- https://www.dicsitcourses.com/di gital-marketing-training-institute- in-pitampura.php

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