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Newmark Productions, founded in 1990 and led by CEO Alan Newman and CFO Mark Cohen, has established itself as a leader in the entertainment industry with offices in New York and Los Angeles. With over 500 employees, the company has released 50 feature films and received 7 Emmy awards for its television programs. Newmark operates through six key departments: production, distribution, marketing/publicity/promotions, television, merchandising, and interactive production. This robust structure supports everything from story development to worldwide distribution and fan engagement, ensuring every project garners maximum visibility and impact.
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Newmark Productions ZacSimmen
Fast Facts • CEO: Alan Newman • CFO: Mark Cohen • Founded in 1990 • Offices in New York and Los Angeles • Over 500 employees • Newmark has released 50 feature films and 7 Emmy-winning television programs
Departments • Six Different Departments • Production • Distribution • Marketing/Publicity/Promotions • Television • Merchandising • Interactive
Production • Responsible for making the movies • Production Steps • Story and Script Development • Budget is assigned • Production schedule is developed • Director and cast is chosen • Pre-production begins • Post-production: final cut
Distribution • Film is distributed around the nation • Department books theaters that will host the film • Distribution Offices across the World • New York • Los Angeles • Chicago • Atlanta • London • Buenos Aires • Calculates film grosses
Marketing/Publicity/Promotions • Promote films • Create movie trailers • Design and post posters • Make adds for newspapers and magazines • Plan movie premieres • Produce giveaway items • Coordinate appearances on talk shows and news programs • Develop sweepstakes oppurtunities
Television • Develops programming • Network • Cable • Syndication • Licenses movies to TV outlets • Does its own marketing and promotions
Merchandising • Creates merchandise based on films and television from Newmark. • Distributes a wide variety of products • T-shirts • Halloween Costumes • Posters • Toys
Interactive • Creates and takes care of Web Sites for television shows and movies • Sends e-mails and newsletters to fans to promote the films and TV shows. • Maintains merchandise site