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The Enduring Reach of Radio: Engaging Over 90% of the Population Weekly

Nearly everyone listens to radio in real time each week, with more than 90% of the population tuning in across various demographics. This remarkable statistic has consistently held true throughout the years, highlighting radio's significant role in our daily lives and its ability to connect with diverse audiences. Despite the rise of digital media, the radio medium continues to thrive as a trusted source of information and entertainment.

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The Enduring Reach of Radio: Engaging Over 90% of the Population Weekly

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  1. Nearly Everyone Uses Radio. In Real Time. Every Week. Radio reaches over 90% of virtually every segment of the population. That that has been true year after year and remains true today. Source: RADAR 115 December 2012, Mon-Sun 6A-Mid Weekly Cume

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