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Weekly Recap: Ad-Supported Cable Dominates Prime Time Viewing in Week 33 of 08/09 Season

Ad-Supported Cable commands over half of total TV viewing in prime time during the 33rd week of the 08/09 season. Detailed analysis of household ratings, weekly share levels, and projections for ad-supported cable in the second quarter of 2009. Despite competition, ad-supported cable consistently outperforms broadcast TV. Data is sourced from Nielsen Galaxy Live+SD estimates. Keep up with the latest trends in television viewership!

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Weekly Recap: Ad-Supported Cable Dominates Prime Time Viewing in Week 33 of 08/09 Season

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  1. Primetime Weekly Recap Week 33- 08/09

  2. Ad Supported Cable Commands More Than Half Of Total TV Viewing in Prime 33rd Week of 08/09 Season HH Weekly Share Levels By Viewing Source - Primetime *Doesn’t add up to a 100. Source: CAB analysis of Nielsen Galaxy. Live+SD estimates.

  3. Ad-Supported Cable Household Ratings by Week Second Quarter 2009 Analysis Primetime: Ad-Supported Cable HH Weekly RTG Source: CAB analysis of Nielsen Galaxy. Live+SD estimates. *Same Period YAG

  4. Ad-Supported Cable Household Projections by Week Second Quarter 2009 Analysis Primetime: Ad-Supported Cable HH Imp (OOO) Source: CAB analysis of Nielsen Galaxy. Live+SD estimates. *Same Period YAG.

  5. Ad-Supported Cable Continues To Outperform Broadcast Week After Week Year to Date Share Analysis By Week Primetime: HH Share Source: CAB analysis of Nielsen Galaxy. Year To Date starts week of 12/27/06. Live+SD estimates.

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