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Emergence of Mobile Phones in China

Emergence of Mobile Phones in China. Heather King COM546. Timeline. Largest mobile network in the world!. Digital mobile phone network introduced. Analog mobile phone network introduced. SARS & SMS. 3 rd largest mobile Network. WTO. 1987. 1994. 1997. August. 1998. 1999.

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Emergence of Mobile Phones in China

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  1. Emergence of Mobile Phones in China Heather King COM546

  2. Timeline Largest mobile network in the world! Digital mobile phone network introduced Analog mobile phone network introduced SARS & SMS 3rd largest mobile Network. WTO 1987 1994 1997 August 1998 1999 October 2001 December 2002 2003 2005 8 months! December 43 Million Subscribers 10 Million 3.63 Million 20 Million (24.98 by EOY) 206 Million 136 Million 368 Million

  3. Supervening Necessity • Migration to cities • Need to stay in touch with family. • Economic state of China • Need to spark economic growth. • WTO • Introduced competition. • SARS • Need to share information.

  4. WTO • Introduced foreign trade into marketplace. • Domestic companies produce reliable phones with basic functionality. • Foreign companies taking lead by introducing advanced features.

  5. SMS • Introduced in 2000 • Used in 2003 to spread SARS information • Usage exploded in 2003 following

  6. Cell Phone User Population • Total Population:1,306,313,812 (July 2005 est.)(CIA) • Cell Phone Users: 350 Million (June 2005 est.)(MSNBC) • Percent of Total Population: 27%

  7. Individuals with Needs • Basic Needs • Safety, Business & Personal Communication, scheduling. • Advanced Features • NEC Telecom N940: Special antenna allows people to watch TV programs for free, totaling 56 channels, without affecting the calls and short messages etc. • Social Expression • MP280: Releases a fragrance when the user opens the phone. • Decorate with stickers, trinkets and flashing lights.

  8. Culture & Religion • Many people have their phones blessed. • Fortunes and prayers received throughout the day via SMS. • Burn paper phones (and other items) to be sure the dead are taken care of. “It's religion shaping technology, shaping religion.” GenevieveBell “They can't imagine being dead without them, let alone alive without them.” Sadie Plant

  9. Security & Regulations • SMS scams • $125 K per month. • Jamming Devices • Creating liabilities. • Personal Space • Not as much an issue in China. • With no strong need for stiff governmental regulation society is left to create rules.

  10. Future? • Advanced features. • Personalization. • Domestic companies upgrading devices. • Increased coverage in rural areas. • Decrease in digital divide.

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