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Kickstarter. Disruptive funding platform Zenaida Barredo WMBA 509. Kickstarter’s crowd funding is an innovative way for creative projects to come to life but causes disruption to the industry status quo. Source: Flckr user 401(K) 2013.
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Kickstarter Disruptive funding platform Zenaida Barredo WMBA 509
Kickstarter’scrowd funding is an innovative way for creative projects to come to life but causes disruption to the industry status quo. Source: Flckr user 401(K) 2013
Source: Kickstarter stats (March 22, 2013) and images from Kickstarter.com
Disruptive Platform • Film and Video – Veronica Mars Movie Project • Publishing -Mind Afire: A Graphic Novel Biography of Nicola Tesla • Technology - Gigabot 3D Printing
Disintermediation Strategy • Direct funding source • Direct collaboration with executives • Direct selling • Faster project completion • Collaboration with manufacturers Source: images from Kickstarter.com
Conclusion Kickstarter disrupts the industry status quo, terminates traditional practices and creates new business models.
References • Kickstarter (2013). Retrieved March 20, 2013 from http://www.kickstarter.com/help/faq/kickstarter+basics?ref=nav • Kickstarter (2013). Retrieved March 21, 2013 from http://www.kickstarter.com/projects/1146648906/mind-afire-a-graphic-novel-biography-of-nikola-tes?ref=city • Kickstarter(2013). Retrieved March 20, 2013 from http://www.kickstarter.com/projects/ 559914737/the-veronica-mars-movie-project?ref=live • Kickstarter(2013). Retrieved March 22, 2013 from http://www.kickstarter.com/projects/re3d/gigabot-3d-printing-this-is-huge?ref=category • SatarianoA. & Macmillan, D. (2013).Gadget Makers Seeking Twitter Fame Flock toTexas. Retrieved March 18, 2013 from http://www.bloomberg.com/news/2013-03-08/hardware-startups-invade-austin-tech-conference-known-for-apps.html