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DSS User Group April 2013 Creating and Managing a Review Strategy

DSS User Group April 2013 Creating and Managing a Review Strategy. DSS User Group March 2013 Agenda. Why Do Reviews Matter? Creating and Maintaining a Review Strategy 10 Commandments The Review Process on Your Website Which Review Links? Information for Your Review Page

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DSS User Group April 2013 Creating and Managing a Review Strategy

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  1. DSS User GroupApril 2013Creating and Managing a Review Strategy

  2. DSS User Group March 2013 Agenda • Why Do Reviews Matter? • Creating and Maintaining a Review Strategy • 10 Commandments • The Review Process on Your Website • Which Review Links? • Information for Your Review Page • Office Landing Pages • Sample Pages • Anonymous Reviews • Open Q&A

  3. Why Do Reviews Matter? • Watch the FWM April Webinar: http://www.fosterwebmarketing.com/video/ever-get-that-strange-feeling-people-are-talking-about-you----april-2013-webinar.cfm

  4. Ten Review Commandments DON’TS

  5. Ten Review Commandments DON’TS (cont’d)

  6. The Review Process Using Your Website

  7. Which Review Links? • Search your name, each attorney or doctor in your office and your business name – each location – and “review” • Google and Bing – see where you already rank • Decide which 3-4 sites you want to include on your review page (in addition to Google+) • Make sure the review sites are optimized and all information is correct Make a spreadsheet to track which review sites rank well for each location / person. Keep an eye on them!

  8. Information for Your Review Page • Office Page or Review Page (Offer) • Office Page – Always Public (indexed) • Review Page – Can Be Private (no index) or Public • Which Review Sites (3-4) – Provide Links • Find where you rank well, always include Google+ Local and Yelp • Content – Page Title, Headline, Meta Description, Body Copy – keep it simple! • Thank You Page and Thank You Email Content

  9. Office Landing Pages Title: <City, State> Office Headline: <City, State> Office for <Law Firm Name> Meta description: Include city, state, firm name, word “directions”, word “review”. Office “blurb”: 2 to three sentences about the office, will show up on the Office Office page copy: • 2 to 3 sentences about the office (different from blurb above). Include targeted keywords here (without sounding spammy), consider your “perfect client” keywords. • Detailed directions. Provide directions from different directions – this is a great way to include local landmarks and roads to help with local search. • “Leave feedback for us online!” Include review icons and a brief explanation of each review site… i.e. for Google+ Local “you need a Gmail account to log in”. • Can submit a DSS ticket and ask us to add a short “Leave Feedback” form to the sidebar Set each office up on Google MyPlaces Map: http://www.google.com/maps/myplaces

  10. Sample Pages Office Landing Pages • http://hupy.fosterwebmarketing.com/offices/office-876.cfm • http://russellandlazarus.fosterwebmarketing.com/offices/newport-beach--ca-office.cfm Review Page • http://www.koleplasticsurgery.com/reports/we-are-glad-that-you-had-a-positive-experience-with-dr-edward-s-kole-and-staff-at-the-kole-pla.cfm • http://www.hupy.com/reports/leave-review-feedback-for-hupy-and-abraham.cfm

  11. In a Sensitive Business? Anonymous Reviews

  12. Questions?

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