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The Guaranteed Gambian Project addresses critical issues surrounding product quality, business skills, tourist access, and employment. This initiative seeks to build a prosperous business by understanding the modern market, creating innovative designs specific to The Gambia, ensuring high product quality, valuing producers’ time, and developing effective pricing models. By fostering relationships with buyers and enhancing brand recognition, the project aims to create lasting impacts. Supported by Thomas Cook, it offers marketing opportunities, arrival information, and excursions for tourists to engage with Gambian craftsmanship.
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The Guaranteed Gambian project • tackles many issues around product, business skills, access to tourists, employment, development, improved livelihoods, transfer of knowledge, cultural exchange and customer satisfaction. • It is NOT a charitable project – it is about building a successful business by: • Understanding today’s customer / market place • Producing innovative designs relevant to The Gambia • Producing good quality products • Putting a value on producers’ time • Developing pricing models • Developing relationships with buyers • Increasing brand recognition • Maintaining and continuing all of the above • Thomas Cook provides the links to the customer - marketing opportunities, information on arrival transfers and in welcome meetings and a means for customers to experience the craft through a new excursion.
