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Lululemon's Journey: Elevating Health and Community Through Social Responsibility

Founded in 1998, Lululemon aims to enhance community health by creating innovative products. Their mission focuses on helping individuals live longer, healthier, and more fulfilling lives. The company launched the Communities Legacies Program in 2009 and generated a net income of $58.3 million. With a unique business strategy reliance on in-store yoga classes instead of traditional advertising and an emphasis on customer feedback through showrooms, Lululemon fosters a positive work culture. Explore their leadership beliefs, social responsibility strategies, and the strengths and weaknesses shaping their future.

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Lululemon's Journey: Elevating Health and Community Through Social Responsibility

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  1. Adrian, Kristen, David, Saha, Kunal

  2. Background Founded in 1998 Formed to create products which would help improve the level of health in a community Mission statement- to help people live longer, healthier and more fun filled lives Created a charitable giving program

  3. Current Information Established the Communities Legacies Program In 2009 lululemon’s net income net income generated $58.3 million Still has plans for expansion

  4. Business Strategy No traditional forms of advertising Spends money on in store yoga classes Opens showrooms to find out what customers want Positive work environment

  5. Discussion What leadership beliefs do you think guide lululemon’s social responsibility practices? Do you think economic, legal, ethical, and discretionary responsibilities are still met? What social responsibility strategy is lululemon using? What strengths and potential weaknesses do you think lululemon experiences?

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