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This feature aims to streamline and enhance digital marketing campaign performance by leveraging data-driven insights and automation. The objectives include improving ROI, optimizing targeting strategies, and increasing customer engagement. The benefits encompass cost efficiency, enhanced customer experiences, and better conversion rates. Three options will be presented with detailed diagrams and analysis. The chosen option will progress through phases with identified risks, issues, assumptions, and dependencies.
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System XFeature Scope Definition F<TBC Feature ID> <TBC Feature Name>
Objectives & Benefits • Objectives • TBC State explicitly what we’re trying to achieve. This should be the “underlying” objective, not necessarily what the business user first says they want us to do • Benefits • TBC Why do we want to do this – what is the business benefit?
Options • TBC there are *always* options • TBC • TBC [do nothing option?]
Option 1 • TBC Insert diagram(s) explaining the to-be state for Option 1 e.g. • Data flow diagram(s) showing how data will flow between systems • Screenshot(s) showing what is to change
Option 1 – Pros and Cons • Effort • TBC feature points • Pros • TBC • Cons • TBC
Risks, Issues, Assumptions, Dependencies • TBC delete slide if nothing to say • TBC Risks • TBC Issues • TBC Assumptions • TBC Dependencies • Depends on • Depended on by