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Case study: In which country was your book made?

Case study: In which country was your book made?. Publisher has a US address Its nationality has been changing though During the 1980s it became Canadian At the time of the contract it still was Canadian In 2007 Thomson Learning became of British and Canadian ownership.

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Case study: In which country was your book made?

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  1. Case study: In which country was your book made? Publisher has a US address Its nationality has been changing though During the 1980s it became Canadian At the time of the contract it still was Canadian In 2007 Thomson Learning became of British and Canadian ownership

  2. Case study: In which country was your book made? Cengage Learning is a MNE present in 39 countries HQ are in US, so it can be labeled as US-based The question is tricky, for Cengage is an MNE now A fairer question: Which country produced your book? “Production” and printing/manufacturing are different, and may have taken place in different places

  3. Case study: In which country was your book made? Remarks: Friedman’s pencil and comparative advantages? MNEs and national boundaries Offshoring Usual offshoring destinations now facing competition Language (English) still important In the longer run managers should look for other global contenders

  4. Case study: Global business and emerging economies The bulk of IB takes place among developed economies But what about emerging economies? The markets of tomorrow? Some grow rapidly while others shrink BRICs countries have huge potential (examples: cars, FDI)

  5. Case study: Global business and emerging economies Some firms experienced solid numbers despite the crisis due to strong sales in emerging markets Experience as a CEO in this markets is now highly valued Uncertainty? Booms and busts cycles more pronounced High risk and high return scenario (to strike a balance) Expertise of Western MNEs requires adaptation

  6. Case study: Global business and emerging economies Remarks: Much of the base of the pyramid will remain the base Disproportionately invest in emerging economies? Balance risks and returns “Adaptation” to emerging markets MNEs headquartered in emerging economies

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