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Samsung SWOT analysis 2013

Samsung SWOT analysis 2013. by Ovidijus Jurevicius at Strategic Management Insight. Company Background. More information at:. Strengths. Hardware integration with many open source OS and software Excellence in engineering and producing hardware parts and consumer electronics

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Samsung SWOT analysis 2013

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  1. Samsung SWOT analysis 2013 by Ovidijus Jurevicius at Strategic Management Insight

  2. Company Background More information at:

  3. Strengths • Hardware integration with many open source OS and software • Excellence in engineering and producing hardware parts and consumer electronics • Innovation and design • Focus on environment More information at:

  4. Strengths (cont.) • Low production costs • Largest share in mobile phones and 1 place in smartphones sales • Ability to market the brand More information at:

  5. Weaknesses • Patent infringement • Too low profit margin • Lacks its own OS and software • Focus on too many products • Main competitors are also largest customers More information at:

  6. Opportunities • Growing India’s smartphone market • Increasing demand for quality application processors • Growth of tablets market • Obtaining patents through acquisitions • Growing mobile advertising industry More information at:

  7. Threats • Saturated smartphone markets in developed countries • Declining margins on hardware production • Breached patents • Apple’s iTV launch • Rapid technological change • Price wars More information at:

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