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Maximizing Traffic Through Strategic Link Baiting

Discover the benefits of healthy and vigorous link baiting strategies. Learn how to target the right audience, conduct thorough research, and create engaging content for increased visibility and traffic. Be aware of potential pitfalls and best practices to ensure success in your link baiting efforts.

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Maximizing Traffic Through Strategic Link Baiting

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  1. Benefits of Healthy and Vigorous Master Baiting Rebecca Kelley, SEOmoz.org

  2. Benefits of Link Bait • 1. Links 2. Visibility Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

  3. Successful Link Bait Creates a Domino Effect Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

  4. One Page Can Strengthen Your Entire Domain Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

  5. You Can Also Get Some Traffic Stickiness • Week 9: 12,533 page views • Week 10*: 31,326 • Week 11*: 198,805 • Week 12: 150,365 • Week 13: 81,560 Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

  6. Who Are You Targeting? Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

  7. The Internet is evolving Blogs Social communities People like to link! Create content, give it to the right audience Why? Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

  8. Do Your Homework Research your sector's link-worthiness Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

  9. Look at Current Trends on the 'Net Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

  10. Don't Neglect Your Industry! Links from related blogs and sites: • Relevance • Authority • Better stickiness Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

  11. Good Ol' Fashioned Brainstorming Works, Too • “What would I find interesting?” • Ask coworkers and friends • Write everything down Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

  12. Link Bait Is As Simple or Complex As You Want It to Be Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

  13. Be Aware of the Cons of Negative Link Bait • Are you ballsy or just an a-hole? • Will this affect your brand? • Do the ends justify the means? Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

  14. Look Before You Leap • Do some pre-launch PR • Keep an eye on your traffic • Receive ongoing value from link bait Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

  15. Don't Forget... • Link bait isn't always successful • Nor does it always target your typical audience • Link bait isn't necessarily a solution...but it is a kick-ass strategy Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

  16. www.seomoz.org/users/premium Thank You! Rebecca Kelley, SEOmoz.org

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