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Gaming Standards Association At The European Gaming Forum Session - “The Gaming Odyssey”

Gaming Standards Association At The European Gaming Forum Session - “The Gaming Odyssey”. By Peter De Raedt Chairman Estoril, Portugal May 1, 2001. Agenda. Introduction Members and Management Team New Name, Vision and Mission Statements Strategic Plan 2000 in Perspective

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Gaming Standards Association At The European Gaming Forum Session - “The Gaming Odyssey”

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  1. Gaming Standards AssociationAt The European Gaming ForumSession - “The Gaming Odyssey” By Peter De Raedt Chairman Estoril, Portugal May 1, 2001

  2. Agenda • Introduction • Members and Management Team • New Name, Vision and Mission Statements • Strategic Plan • 2000 in Perspective • Fast Track Forward – 2001 and beyond • Technology Donations • BOB Initiative • EGO and GSA working together www.gamingstandards.com

  3. Platinum Members www.gamingstandards.com

  4. Gold and Silver Members www.gamingstandards.com

  5. Board Of Directors ChairPeter De RaedtAristocrat Technologies Vice ChairGregg SolomonMandalay Resort Group SecretaryBruce RoweHarrah’s Entertainment TreasurerMarc ComellaBally Gaming & Systems Pamela HugillCashCode Fred LychockShuffle Master Gaming Scott KreegerStation Casinos Dean McClainKonami Gaming Tom OliveriGlobal Payment Technology Ali SaffariIGT Rich SchneiderAcres Gaming www.gamingstandards.com

  6. The Team Secretariat Executive Director PJ Stegen GSA Technical Director Jeff Mielke GSA Project Manager Marci Perez GSA Committee chairs A link Luke Duyndam Aristocrat Technologies B link Marlon Silver CashCode C link Jim Morrow Bally Gaming Marketing Carolin Pepin Aristocrat Technologies Membership Pamela Hugill CashCode Events & Education Teresa Siebert GPT Communications Jenny Holaday Mandalay Resort Group Speaker’s Bureau Tom Mitchell Slot Tickets www.gamingstandards.com

  7. A New Name - A New Vision • Association brought together leaders from all segments of the gaming industry • Operators, Regulators, Manufacturers and Suppliers are all working together • March 2000: Operators joined the board • 27% of board seats reserved for operators • Currently 3 seats filled by Harrah’s, Mandalay Resort Group and Station Casinos • GAMMA name change to GSA (Gaming Standards Association) • New web site: www.gamingstandards.com • Established Executive Committee • Professional Strategic Planning session www.gamingstandards.com

  8. Strategic PlanVision and Mission Statement Vision: To be the leading forum that creates value by facilitating innovation and efficiencies for the gaming community Mission: GSA is an international trade association representing gaming manufacturers, suppliers, and operators. We facilitate the identification, definition, development, promotion, and implementation of open standards to enable innovation, education, and communication for the benefit of the entire industry. www.gamingstandards.com

  9. Strategic PlanStrategic Plan Goal 1 • Facilitate the identification, definition and development of standards • Identify technical challenges to industry manufacturers, operators and regulators • Develop long-term high-level architecture to meet challenges • Create product specifications and standards www.gamingstandards.com

  10. Strategic PlanStrategic Plan Goal 2 • Develop, maintain and manage strategic alliances to achieve GSA’s vision • Evaluate and develop strategic alliances • Solicit support and engagement of regulators in GSA • Recruit operator members www.gamingstandards.com

  11. Strategic PlanStrategic Plan Goal 3 • Communicate organizational goals, accomplishments and value to create interest, build integrity, have influence and drive membership • Participate in trade events and seminars that have the highest return and broadest impact • Increase membership and retain existing members • Develop and implement a marketing plan • Establish a speakers bureau and standardize presentations www.gamingstandards.com

  12. Strategic PlanStrategic Plan Goal 4 • Operate GSA efficiently and effectively • Increase funding sources to underwrite standards efforts • Maintain GSA’s focus on the strategic plan • Assure that in-house and volunteer resources are adequate to support the strategic plan • Distribute executive leadership responsibilities to even the workload and assure succession planning • Improve intra-committee and intra-organizational communication www.gamingstandards.com

  13. Membership 2001 • Current Membership: 38 • Expected Member Growth: 20% • New Members 2001: • Boyd Gaming • Sustained membership commitment from core gaming manufacturers • GSA members represent the significant majority of gaming revenues in the industry • Right players now at the table www.gamingstandards.com

  14. 2000 in PerspectiveEvents • April 2000 - Cashless IPR forum • May 2000 - Southern Gaming Conference panel/tradeshow • July 2000 - Australasian Gaming Expo • Oct 2000 - WGCE • A link interoperability demonstration • B link interoperability demonstration • C link proof of concept demonstration • Universal base prototype demonstrated • Development of GSA speaker’s bureau program • Had GAMMA speakers at 7 events • Issued 10 press releases, 5 articles and featured on the covers of IGWB, Casino Journal, Gaming Products and Services www.gamingstandards.com

  15. 2000 in PerspectiveIndustry Awards GSA’sGamPro A Interface Standard Nominated as one of the top 20 innovative Gaming Products / Services of 2001 by Casino Journal www.gamingstandards.com

  16. TechnologyOverall Link Map www.gamingstandards.com

  17. TechnologyDeploying C-Link/HITIS • Casino Systems Use HITIS to Interact with the PMS POS Terminal HITIS PMS Restaurant Cage Player Tracking GSA Slot Accounting EGM • Hotel Systems Use GSA to Interact with the Casino www.gamingstandards.com

  18. TechnologyC Link (API) Focus www.gamingstandards.com

  19. TechnologyAPI Survey Results www.gamingstandards.com

  20. 2000 in PerspectiveTechnology Status • A link • GamPro A v1.0 adopted • GamPro A v2.0 to be adopted by July 2001 • GamPro A v1.0 in Mandalay’s MotorCity Detroit Casino • GamPro A link toolkit updated and in use • B link • RS232 specification to be adopted by July 2001 • Successful interoperability demonstrated at WGCE • RS232 Toolkit developed • USB standard under development www.gamingstandards.com

  21. 2000 in PerspectiveTechnology Status • C link • Under development using • XML for message format • HTTP for common transport protocol • IP for physical connectivity • Beta test site secured • Identified back room host / services – API’s www.gamingstandards.com

  22. 2000 in PerspectiveTechnology Status • Ticket Specification • Under development – draft document ready • Common Base Aperture • Specification developed • Submitted for trademark • SVC interface standard adopted • Content Configuration Specification • Under development • Light Tower Specification • Incorporated into NJ Gaming Commission light tower spec • GLI agreed to start program to independently test protocol compliance with GSA standards www.gamingstandards.com

  23. 2000 in PerspectiveTechnology Status • Regulatory & Operator Activities • Regulators survey conducted • Regulator advisory relationships established with NAGRA and 5 other state regulatory agencies • Operators survey conducted • Operators statements of direction developed • Operators advisory council formed • Hired of professional director of technical standards • Hired of XML consultant • Hiring of USB consultant www.gamingstandards.com

  24. Fast Track Forward 2001 & BeyondBOB - the ‘Best Of Breed’ initiative

  25. The State of the Industry • Lack of resources for standards work • The world around us is changing rapidly • Client / server games are a reality • Already content is being distributed through the internet • Customers want to see systems as extensions of their MIS departments • Technical solutions are available in other industries • Do we really believe that we can can compete with CISCO, 3COM, IBM… ? • A Systems Centric Solution is inevitable • Therefore, we need a “Best of Breed” (BOB) solution for the industry www.gamingstandards.com

  26. Recovering from the Past &Moving Towards the Future On the Brink of Moving Into a New Era of Standards Development. • From Competitive Competition to Cooperative Competition • From Scattered Industry Concepts to an Aligned Industry Vision • From Slow Development to Fast-Track Development www.gamingstandards.com

  27. Why does our future look different? • Cooperative Competition • Manufacturers have brought their technology to GSA • Alliance Gaming • Aristocrat • IGT • Mikohn Gaming • An accepted industry obsolescence plan will be put in place for the current technology www.gamingstandards.com

  28. Why does our future look different? • Aligned Industry Vision • Industry driven standards instead of manufacturer controlled standards • Leap forward by getting operators / regulators on board. • Standardized tools and testing facility provided by GLI will speed up implementation of current standards. • Industry input will enhance the development of the Best Of Breed (BOB) initiative through • Technology donations • Surveys • Manufacturer Participation www.gamingstandards.com

  29. Fast Track ForwardTechnology Donations • Aristocrat Technologies: ASP5000 protocol • Bally Gaming: SPT protocol • CashCode: Serial BACC protocol • GPT: Serial BACC protocol • Mikohn: Type 27C Progressive Serial Protocol www.gamingstandards.com

  30. The BOB Initiative • Quick Time to Market – 12 – 18 months • BOB will evaluate offered technologies to fast track development • BOB will use industry standard technologies • BOB will be developed by 3rd parties • The BOB initiative • Provide support for your unique features • Focus on system centric solutions • Ensure close integration with the HITIS standards www.gamingstandards.com

  31. EGO and GSAWorking Together • How can EGO members participate: • Participate in the BOB marketing needs assessment • Provide engineering resources to help develop BOB • Support the industry’s implementation of BOB and other GSA standards • Serve as beta test sites for European implementations of BOB and other GSA standards • Work with GSA and European operators to provide an agreed-upon industry obsolescence plan • Work with Gaming Laboratories International to certify your implementations of GSA standards • GSA will address IP issues concurrent with starting BOB to remove possible barriers to adoption www.gamingstandards.com

  32. Changing Gaming Forever Gaming Standards Association www.gamingstandards.com

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