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Transition to Value-Based Business Models: Maximize Revenue through Service Packages

Discover how to stop trading hours for dollars by creating service and support packages that emphasize value over time. This program covers essential topics such as understanding your unique value proposition, the benefits of higher rates, and practical strategies for value-based pricing. Learn how to set and raise your rates effectively, communicate with clients about the benefits they receive, and create packages that resonate with their needs. Transform your business model to attract higher-caliber clients and improve your overall revenue while fostering long-term relationships.

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Transition to Value-Based Business Models: Maximize Revenue through Service Packages

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Presentation Transcript

  1. Stop Trading Hours for Dollars… Learn to Create Services/Support Packages and Move into a Value-Based Business Model

  2. Topics We Will Go Over • About YOU • Benefits of Higher Rates • Value-Based Pricing & Packages • Setting/Raising Rates • Package Benefits to Clients • How to Create Packages

  3. Its About YOU • What value & what YOU bring to the Table • Skills & expertise • Knowledge • Experience

  4. Why Higher Rates Make Sense • More revenue • Higher caliber clients • Higher caliber testimonials • Higher caliber referrals • More respect • More committed to the relationship/work

  5. Value-Based Pricing & Packages • Communication is key • Logical/mind vs. emotional/heart decisions • First sale is to YOURSELF • Talk value & results first, never time or tasks • Focus on outcomes • Individual services/tasks are confusing to prospects

  6. Why Hourly Doesn’t Work • Only so many hours in a day • Limited income • Tracking time • Penalized for being efficient • Clients consistently have to analyze ROI

  7. Fees are based on perceived value.

  8. Setting Rates • Determine “real” value to client • Establish good strategy early • Don’t be the “bargain” business • Change your mindset • Get paid for knowledge, skills, info. & VALUE

  9. Benefits to Clients • No surprise invoices • No “checking in” • Clarity around services provided • No confusion on too much work, or too little • Results regardless of time

  10. How to Create Packages • Do you see a pattern in what clients need • Set the package parameters • Use appropriate language • Establish bonuses • Give options/levels

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