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Stop Trading Hours for Dollars…

Stop Trading Hours for Dollars…. Learn to Create Services/Support Packages and Move into a Value-Based Business Model. Topics We Will Go Over. About YOU. Benefits of Higher Rates. Value-Based Pricing & Packages. Setting/Raising Rates. Package Benefits to Clients. How to Create Packages.

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Stop Trading Hours for Dollars…

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  1. Stop Trading Hours for Dollars… Learn to Create Services/Support Packages and Move into a Value-Based Business Model

  2. Topics We Will Go Over • About YOU • Benefits of Higher Rates • Value-Based Pricing & Packages • Setting/Raising Rates • Package Benefits to Clients • How to Create Packages

  3. Its About YOU • What value & what YOU bring to the Table • Skills & expertise • Knowledge • Experience

  4. Why Higher Rates Make Sense • More revenue • Higher caliber clients • Higher caliber testimonials • Higher caliber referrals • More respect • More committed to the relationship/work

  5. Value-Based Pricing & Packages • Communication is key • Logical/mind vs. emotional/heart decisions • First sale is to YOURSELF • Talk value & results first, never time or tasks • Focus on outcomes • Individual services/tasks are confusing to prospects

  6. Why Hourly Doesn’t Work • Only so many hours in a day • Limited income • Tracking time • Penalized for being efficient • Clients consistently have to analyze ROI

  7. Fees are based on perceived value.

  8. Setting Rates • Determine “real” value to client • Establish good strategy early • Don’t be the “bargain” business • Change your mindset • Get paid for knowledge, skills, info. & VALUE

  9. Benefits to Clients • No surprise invoices • No “checking in” • Clarity around services provided • No confusion on too much work, or too little • Results regardless of time

  10. How to Create Packages • Do you see a pattern in what clients need • Set the package parameters • Use appropriate language • Establish bonuses • Give options/levels

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