1 / 11

Quarterly Update

More4. Quarterly Update. Q1 2014. Q1 highlights Our Programming Audience Insight. More4 Highlights. Q1 2014 is up 9% in terms of ABC1 share compared to last quarter.  More4 reaches more ABC1 Adults than Dave, ITV3 ITV4, Sky 1 & Sky 2!.

tam
Télécharger la présentation

Quarterly Update

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. More4 Quarterly Update Q1 2014

  2. Q1 highlights • Our Programming • Audience Insight

  3. More4 Highlights Q1 2014 is up 9% in terms of ABC1 share compared to last quarter  More4 reaches more ABC1 Adults than Dave, ITV3 ITV4, Sky 1 & Sky 2! More4 reaches more Adults daily than The Independent & The Guardian COMBINED  More4 has an impressive ABC1 profile of 47%, which is higher than ITV 2 More4 was the 6th most watched digital channel, in terms of share, for ABC1 Adults Sources: Advantegde/BARB Q1 2014, GB TGI, Q1 2014

  4. Audience Insight

  5. More4 profiles an older, upmarket audience Source: BARB/Advantedge, Q1, 2014

  6. More4 reaches more ABC1 Adults on a monthly basis than ITV3 & Sky 1 Source: BARB/Advantedge. Q1 2014, reach condition = 3 consecutive mins. ABC1 Adults.

  7. More4 reaches more adults than The Independent & The Guardian combined Average Daily Reach/AIR Average Weekly Reach Source: BARB/Advantedge, Q1 2014, reach condition = 3 consecutive mins.GB TGI, Q2 (Jan 2013 – Dec 2013) Source: BARB/Advantedge, Q1 2014, reach condition = 3 consecutive mins. Rajar Q4 2013

  8. Highest Rated Programmes ABC1s Source: BARB/Advantedge, Q1 2014, excludes films

  9. Highest Converting Programmes ABC1 Adults Source: BARB/Advantedge, Q1 2014, index 100+ against all adults, min TVR 0.3 (excludes films)

  10. More4 viewers are commercially receptive • More4 Viewers… • Watching TV is a More4 viewers favourite pastime (index =133) and they rely on TV to keep themselves informed (index =129) • They are commercially receptive, enjoying TV adverts as much as programmes (index = 135). They often notice products/brands in TV programmes/films (index = 125) and tend to buy products from companies who sponsor TV programmes (index = 146) • They are also healthy food lovers who always think of the calories in what they eat (index = 124) and consider their diet to be very healthy (index = 130) • More4 viewers are premium consumers, who have expensive tastes (index = 115) and are tempted to buy new brands when they see them advertised (index = 122) Source: GB TGI, Q1 2014, base = all adults, viewers defined as all adults who state M4 as 1st favourite channel.

  11. New in Q2 2014 Returning series: Selling Houses with Amanda Lamb returns New Series: Car SOS New Series: Cooks Question Time

More Related