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Understanding Competitive Advantage and Strategy Models: A Case Study Approach

This comprehensive guide delves into the classic rivalry of Cost vs. Differentiation and applies Mintzberg's Four Scope Strategies to real-life cases like Tesco, Tele2, and more. Explore contrasting views of Competitive Advantage and Strategy - the Positioning View vs. the Resource-Based View of the Firm - in the context of Mother's Preference, Taytos, IBB, InBev, and global cities. Delve deep into live cases and strategic analyses to unlock insights for business success.

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Understanding Competitive Advantage and Strategy Models: A Case Study Approach

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Presentation Transcript

  1. Cost vs. Differentiation

  2. Competitive Advantage vs. Competitive Strategy

  3. Classic Positioning View vs. The Resource-Based View of the Firm

  4. Mintzberg’s Four Scope Strategies

  5. Live case 5.1 Tesco

  6. Live case 5.2 Tele2

  7. Live case 5.3 Mother’s Preference

  8. Live case 5.3 Mother’s Preference

  9. Live case 5.4 Taytos

  10. Live case 5.5 IBB

  11. Live case 5.6 InBev

  12. Live case 5.7 World Cities

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