KEEPING KIDS HAPPY and HEALTHY

1. Insert station logo here KEEPING KIDS HAPPY and HEALTHY Each year thousands of kids visit our hospital. Some are there for a broken bone or the flu while others are there for sickness and disease which could ultimately take their life. No matter what the circumstances, they need our help. From assisting in transportation needs to buying diapers....from buying a giraffe bed to helping pay their bill, Children’s Miracle Network Hospitals is there to help and we’re asking you to help too in a program that we call Drive to Retail. We will build a marketing campaign that gives BatteriesPlus a unique way to raise money for the kids and families in our community and it’s simple to execute. For four weeks in November/December, BatteriesPlus will donate $1 for every battery sold. AND, every person that buys a battery in that window, receives a $1 bounce back for their next battery purchase. Coupon is good for a purchase from January 1-March 31, 2014. We would agree on both a minimum and maximum donation amount if that is important to you. The marketing campaign will drive traffic to your store(s) because we will reach consumers who understand and support the meaningful work of CMN Hospitals and want to support their local kids, families and hospital.

2. Selling points -Unique point of differentiation -Local -Their receipt can serve as the bounceback coupon so the retailer doesn’t have the cost of printing. -Easy to execute -Positions BatteriesPlus as a business that cares about kids -Helps drive return business in an otherwise quiet quarter -Could be executed on digital platform where you print a coupon that can be redeemed for discount