Competing in Global Markets: Understanding Trade Dynamics and Global Competitiveness
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This chapter explores the complexities of competing in global markets amidst a growing world population. It examines trade dynamics, including the importance of mutually beneficial exchanges and the role of comparative advantage between nations. Key insights on the export and import patterns of major economies, such as the U.S., Germany, and Japan, are presented. Additionally, the text delves into economic, legal, and cultural factors affecting international trade, highlighting strategic approaches for multinational corporations navigating these challenges.
Competing in Global Markets: Understanding Trade Dynamics and Global Competitiveness
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Presentation Transcript
Nickels Cover Nickels McHugh McHugh
3 Chapter Competing in Global Markets 3-2
Growing World Population In Billions Source: Population Reference Bureau
Company % ofEarnings From Outside U.S. Source: Investment Advisor, August 2000
Leading Goods Exporters/Importers (2001) CountryExportsImports United States 731 1,180 Germany 571 493 Japan 404 350 France 322 326 United Kingdom 273 332 World Total 6,155 6,441 In Billion $ Source: World Trade Organization
Leading Services Exporters/Importers (2001) In Billion $ CountryExportsImports United States 263 188 Germany 80 133 Japan 64 107 France 80 62 United Kingdom 108 92 World Total 1,460 1,445 Source: World Trade Organization
Why Trade With Other Nations? • No nation can produce all its needs • Mutually beneficial exchange • Natural Resources or Technology- Produce or Buy?
U.S. Trading Partners RegionExportsImports Asia 26.5% 36.3% West. Europe 24.0 20.8 North America 22.5 18.7 Latin America 21.8 17.3 Middle East 2.7 3.3 Africa 1.7 2.3 C./E. Europe/ Baltic States/CIS 0.9 1.3 Total 100% 100% Source: World Trade Organization, 2001
Theories of Advantage Comparative U. S. China China U. S. Output per Unit of Input Software Clothing
Theories of Advantage Absolute = Virtual Monopoly South Africa Output per Unit of Input The Rest of the World Diamond Production
Global Trade • Goods & Services • Importing • Exporting • Measuring Trade • Balance of Trade/Payments • Trade Deficit
McDonald’s International Menu • Philippines McSpaghetti • Germany McBeer • Switzerland Vegi Mac • Malaysia Sugar Cane Juice • Netherlands Cappuccino Donuts • Greece Shrimp, Veggie Burgers, & Spring Rolls (sold during Lent)
Daily Coffee Consumption per Capita Source: Business 2.0. July 2002.
Starbucks Around the World World Locations International Locations Source: Business 2.0, July 2002.
U. S. Trade inGoods & Services ($ Billions) Balance of Trade Source: St. Louis Business Monthly, Oct. 1999 & World Trade Organization
Sources of U.S. Oil Imports In Millions of Barrels Source: USA Today
U.S. Trade Experience • Balance of Payments • Debtor Nation • Foreign Direct Investment • Dumping
Sources of Foreign Direct Investments In the U.S. Source: U.S. Commerce Dept.
Licensing Exporting Franchising Contract Manufacturing Joint Ventures Strategic Alliances Subsidiaries-MNCs Foreign Direct Investment Strategies forReaching Global Markets
World’s LargestMNCs- 2002 Revenue ($Billions) • Wal-Mart Stores 217 • Exxon Mobil 213 • General Motors 175 • BP 174 • Ford Motor 162 • Daimler Chrysler 136 • Royal Dutch/Shell Group 135 • General Electric 125 • Toyota Motor 121 • Mitsubishi 112
Forces Affecting Tradingin Global Markets • Socio-cultural • Economic & Financial • Legal & Regulatory • Physical & Environmental • Trade Protectionism • Global E-Commerce-Future
Days of Annual Vacation Source: AAA World
Language Religion Values & Attitudes Cultural Differencesin Global Markets • Aesthetics • Materialism
Did You Know? • In Turkey it’s rude to cross your arms while you are facing someone. • In the Arab world the left hand is considered unclean; don’t eat with it! • In India never pat someone’s head, it’s the seat of the soul. • The Chinese associate gifts such as straw sandals, clocks and handkerchiefs with funerals.
What’s the 2nd Most ValuableGlobal Business Language? Source: Accountemps Poll
Britain - Tomato Japan - Corn South America - Cream of Asparagus Australia- Cream of Pumpkin Favorite CampbellSoups Around the World • Hong Kong - Watercress & Duck Gizzard • United States - Chicken Noodle, Cream of Mushroom
Nations That Have NotConverted to the Metric System United States Brunei Yemen Liberia Myanmar (Burma)
Economic & Financial Forces • No Worldwide Currency • Currency Fluctuations • Floating Exchange Rates • Bartering/Countertrading
Developing CountriesNeed Infrastructure • 1.2 billion people lack clean drinking water • 3 billion people lack adequate sanitation • 2 billion people lack electricity
Legal &Regulatory Forces • Inconsistent Laws & Regulations • Foreign Corrupt Practices Act of 1978 • Local Business Contact Required
Protectionism • Mercantilism • Tariffs • Protective • Revenue • Import Quota • Embargo • Nontariff Barriers-Keiretsu
Trade Agreements • General Agreement on Tariffs & Trade (1948) • Uruguay Round of GATT (1986) • Lower Tariffs • Extend Rules • World Trade Organization (1995) • Common Markets • European Union (EU) • Mercosur • North American Free Trade Agreement (1994)
Future Global Trade • People’s Republic of China- Permanent Normal Trade Relations/Rights • Russia & Others • Internet • Technology- Obstacles/Problems