IMPROVING THE CUSTOMER EXPERIENCE IN RETAIL

1. IMPROVING THE CUSTOMER EXPERIENCE IN RETAIL MOTOROLA WIRELESS LAN Cherie Martin, WLAN Field Engagement, Americas September , 2014

2. MOBILITY EVOLUTION IN RETAIL ENTERPRISE MOBILITY CONSUMER MOBILITY INTERNET OF THINGS DEVICE EVOLUTION WEARABLES, SMART CARTS & SHELVES, SENSORS LAPTOPS, HANDHELDS, SCANNERS SMARTPHONES, TABLETS USAGE EVOLUTION • BUSINESS APPLICATIONS - SUPPLY CHAIN MANAGEMENT. INVENTORY & PRICE CHECK • COMMUNICATIONS - DATA CONNECTIVITY & VOIP (OVER WLAN) • BYOD - DEVICE ONBOARDING & FINGER- PRINTING. APPLICATION VISIBILITY • GUEST ACCESS - INCREASE CUSTOMER DWELL TIME • OMNI-CHANNEL RETAILING - CONTEXT BASED CUSTOMER/GUEST ENGAGEMENT • ASSET VISIBILITY - MANAGEMENT & CONNECTIVITY FOR THINGS REQUIREMENTS EVOLUTION • DESIGN WiFi FOR MOBILE COMPUTERS • BASIC PCI COMPLIANCE • DESIGN WiFi FOR SMARTPHONES • ROLE BASED ACCESS CONTROL • DESIGN WiFi FOR LOCATION • MANAGE MULTI-RF - WIFI, ZIGBEE, BLE ARCHITECTURE EVOLUTION AP AP AP AP AP AP INTELLIGENTEDGE HYBRID HUB & SPOKE Controller AP AP AP AP AP AP

3. RETAIL IS CHANGING – ARE YOU READY? B “…INSTEAD OF WHINING ABOUT SHOWROOMING, SMART RETAILERS ARE AGGRESSIVELY BATTLING BACK AND PREPARING TO GIVE CUSTOMERS ACCESS TO GREATER INFORMATION AND SERVICES.” Jeff Roster – Gartner RIS 2013 Retail Tech Trends Study Worldwide App downloads from App Store in 2013 54 % Percentage of shoppers who would use WiFi access in the store to search and post on the web while shopping 35 % 102 Associates who say that shoppers are better connected to product information than they are Source: MSI 7th Annual Shopping Study

4. It’s TIME TO Unleash optimal SUPERIORPERFORMANCE SMARTMOBILITY IMPACTFULENGAGEMENT

5. UNLEASH OPTIMAL… PERFORMANCE MOBILITY ENGAGEMENT • IMPROVE ASSOCIATE PRODUCTIVITY • DECREASE CUSTOMER RESPONSE TIME • BROADEN EMPLOYEE ACCESS TO PRODUCT INFORMATION • INCREASE EFFICIENCY OF BUSINESS OPERATIONS • EASY GUEST ACCESS TO A SECURE NETWORK • PERSONALIZED GREETINGS & COUPONS • NO MORE WAITING FOR IN STORE ORDER PICK-UP • EFFECTIVE EMPLOYEE ENGAGEMENT WITH SHOPPER AT POINT OF DECISION • ALWAYS-ON SECURE NETWORK • VOICE AND VIDEO COVERAGE IN-STORE • LOWER IT COST • FLEXIBLE TOPOLOGY, EASY TO DEPLOY IN RETAIL

6. EMPOWERING ENGAGEMENT ZONE POSITION PRESENCE LIZ IS OUTSIDE YOUR STORE. YOU COULD SEND HER A WELCOME MESSAGE AND INFORM HER OF THE MEMBER ONLY SALE TODAY MICHELLE IS IN WOMENS CLOTHING. SEND HER A COUPON FOR 50% OFF ON CASHMERE. CAN BE REDEEMED FROM HER PHONE AMANDA IS IN THE PHARMACY SECTION. SHE NEEDS HELP. PICKING CHILDRENS TYLENOL. SEND HER ASSISTANCE. • • DEFINE ZONES TO DETECT CUSTOMERS IN SPECIFIC AREAS • • CRM DRIVES PROMOTIONS INCREASES PER CUSTOMER REVENUE • 5 METER ACCURACY 50% OF THE TIME • 1 METER ACCURACY 90% OF THE TIME. REQUIRES BLE TAGS • • DETECT CUSTOMERS ON PREMISES • • RULE BASED PUSH – WELCOME, COUPONS, SPECIALS

7. MOTOROLA PRODUCT PORTFOLIO WIRED NETWORKING LOCATION ANALYTICS INTERNET OF THINGS WIRELESS LAN SECURITY CONTROLLERS AND ACCESS POINTS ADSP AND SECURE GUEST ACCESS SERVER SOFTWARE, CLIENT SDK BLUETOOTH TAGS, SENSORS WIRED SWITCHES HIGHLY SCALABLE INTELLIGENCE AT THE EDGE REDUCE TCO 1 TO 5 METER LOCATION ACCURACY ANALYTICS DRIVE UP ROI

8. ENGAGE: ANALYTICS SOLUTIONS LOCATION ANALYTICS API WEB ANALYTICS • PRESENCE EVENTS • LOCATION DATA • LOCATION BASED EVENTS • RSSI DATA API • COUPONING • CUSTOMER PORTAL • CONCIERGE SERVICES • TARGETED ADVERTISING • BUDDY LIST • STORE MAP • PRODUCT LOCATOR • RESOURCE FINDER • AUTO ALERTS • STORE PICKUP • CONTESTS & PROMOTION • SWIRL • ACCENTURE • • HEATMAPS AND DWELL TIMES • • ZONE TRACKING • • VIEW HISTORICAL PATTERNS • PHUNWARE • IBM • AISLE411 • • TOP URLS • • TOP SEARCH TERMS • • NEW USERS AND REPEAT USERS

9. WLAN FOR THE INTERNET OF THINGSIMPROVING CUSTOMER EXPERIENCE AT THE INTELLIGENT EDGE INCREASING DEVICE POPULATION – MULTIPLE TECHNOLOGIES OMNICHANNEL SHOPPING EXPERIENCE Asset Visibility WI-FI VIDEO SURVELLANCE ESL BLE LOCATION ZIGBEE TAGS RFID wIng 5 Network Architecture – the intelligent edge

10. THANK YOU