Alter- Ego Management Consulting (P) Limited

1. What are we all about? Alter- Ego Management Consulting (P) Limited

2. Alter- Ego Consulting: we are a niche consulting company What are the specialised services we offer? • Corporate restructuring, divestments and sell offs • Implementation of operational excellenceframework • Profit improvement plans Turnaround of stagnating Cos • Entrepreneurial development: new project concepts • IT Systemsreview and improvement plans • Total up-gradation of all capabilities, including their implementation • Due diligence studies prior to mergers and acquisitions • Complete integration of acquired entities • On going adviceto top management on strategic and operational issues • Management Audit of key functions and decisions

3. What are the sectors we worked in? • Industrial and Manufacturing Sector: • Automotive Vehicle Assemblies • Automotive Component industry • Rubber component manufacturing: mass production job shop • Machine shop, tool room and press shop • Consumer Sectors: • Domestic Appliances: manufacturing and marketing • Hotel and Entertainment services • IT Hardware and IT Services: • e-Procurement and e-Auction services in a SaaS model • Vehicle tracking systems/ Machine to machine communication systems • Engineering services outsourcing • Coastal Shipping Company

4. Alter- Ego Consulting: what is our approach? • Action oriented: all our work should result in decisions affecting the running of the enterprise. • Focused on implementation: we stay with the assignment to include implementation, sometimes taking the decision making role too. • All practice, no theory: the focus is on what is practical and what can be done next Monday morning. • Very intelligent and deep analysis: good decisions flow out of rational thought, uncluttered by bias • Driven by a sense of urgency: by definition the work we do needs to be done well, and done in time.

5. What is our governing principle? Simply stated, we evaluate all options on the basis of ‘what is good for the client?’ We are on the side of client at every stage of the consulting process. We act as the mirror image of the client; we are the ‘other you’ and hence the name Alter-Ego. Our recommendations are the decisions we would take ourselves if we are in the clients’ shoes. We believe the client deserves a transparent and unselfishapproach to critical decision making situations encountered during the acquisition and integration process.

6. Not overly focused on reports, nor presentations! We are not report oriented nor overly focused on making power-point presentations. Our work does not stop with a final presentation of findings; it may only begin at that point. Having said that we may use short memo style reports, simple action packed presentations to bring common alignment around the decisions we propose. Alter-Ego is all about predictable results arising out of intelligent actions. There is no premium for spoken or written word.

7. Assignments and typical client profile • Study of technical/financial viability of a medium sized engineering company, and its subsequent sell-off; the client is the largest financial services group in Southern India and the assignment involved all aspects of sell-off including price negotiations with buyers • Hands on running and subsequent sale of a packaging company for a large financial investor; divestment of a shipping company in Madras • IT Hardware: marketing and strategic advice for a machine to machine communications company • IT Services: market study and new project plan for an IT engineering services company. • Operations excellence and performance improvement work with a rubber product manufacturing company and an entertainment electronics service provider • Org structure and reporting systems for an appliances manufacturer

8. Typical assignments, continued • Manufacturing strategy, including substantial expansion of capacity, of automotive vehicles company; in the first stage identification of new location to meet specific criteria. • Financial and restructuring strategy for a coastal shipping company • Strategic advice and operational support to an e-Procurement and e-Auctions company, including leadership coaching, setting goals.

9. Profile of A V Ram Mohan, Director • Engineering(IIT) and Management (IIMA) education • Over 30 years of experience in IT/ITeS, Consulting and Manufacturing in top management and profit center positions • Experience includes acquisition, turnaround, new projects, substantial improvement in performance in all situations • Typical titles: Group President and COO, President, Sr VP…. • A mature, international outlook, effective combination of the big picture with details orientation, International exposure, professional working habits, focused, high degree of delegation, highly impactful engagements.

10. Profile of R Karthikeyan , Associate Director • Engineering degree (NIT), with over 25 years of operational experience • Hands-on production, new project and turn around experience with industrial processing and building materials products in ceramics. • Experience includes: production to targets, implementation of manufacturing systems, quality upgrades and productivity improvement • Credited with turn-around of two manufacturing units, and substantial improvement in bottom line of other units • Exposure to Sales ,Marketing and Product development areas • Typical titles: GM (operations ), GM (strategic studies) • A practical business outlook, highly focused on results, excellent systems orientation, quick grasp of the manufacturing fundamentals • Recent experience in HR : Career counseling and Executive Search

11. Client References • We will be pleased to provide client references upon request. • We would arrange for telephone calls with clients which can be structured around the following: • The work done for the client • Approach and effectiveness of the consulting process • Results of consulting and the value addition to the client company • Interactions with the client team members, and • Timeliness and continued availability of the consulting team

12. Case Studies Recent Assignments

13. Domestic Appliance Manufacturer • Market leader in Kitchen Appliances with an entrepreneurial culture • As part of professional transformation, we completely oversaw the redesign of organisation structure, induction of top and senior management talent and set up the new performance appraisal system. • Introduction of a comprehensive performance review system with design of formats for capturing results, across all functions; active participation in the reviews • Audit and review of manufacturing and Quality systems, and implementation of production score boards for all products/components • On-going studies on Customer Support Centers, new product design systems and Contribution Monitoring systems. • Continuous support to the top management on all aspects of operations and strategy

14. E-Procurement in SaaS model • Market leader in e-Tendering and e-Auctions beset with leadership issues, and mis-alignment of actions vis a vis priorities. • On going advisory support covering areas like: • Goal setting across all functions, including actions for each HOD • Introduction of a performance management system with KRA/KPI • Organisation restructuring with changed reporting relationships. • Positioning of key people in right roles • Technology and product road map. • Initial results show encouraging trends.

15. Rubber Component Manufacturer • Moulded rubber product manufacturer with internal challenges for achieving growth • A comprehensive study of constraints, including organisation, policies, people and systems • Resulting in changes to the top management roles, people policies and performance review systems • The company achieved a growth of 25% and 50% in the last two years of our association, and relocated their manufacturing units doing so. • On-going advice on all aspects of manufacturing, quality, profitablity and new opportunities: we are an active participant in the review systems

16. Entertainment Electronics Service Provider • Clients are leaders in providing project and services, to the hospitality industry, event management companies, up-market retailers • Moving away from owner-management to creating a performance oriented professional culture is the challenge. • A complete review of all major divisions of the company, with revised operating procedures and performance goals: project management systems, service division’s processes, financial reporting etc • Implementation of weekly performance score cards, to capture sales and collection • Participation in the monthly review meetings to align the focus of senior managers with the needs of the company • Formulation of annual budgets and monitoring of results: active and on-going participation

17. Automobile Two Wheeler Manufacturer • Client is a leader in Classic Motor Cycles with international outlook • For their expansion plans, advised on the location of new plant on: • Generation of new location options as per client criteria • Identifying a set of about 25 criteria for site selection • Evaluation of the short listed sites ( about 30) based on above. • Financial evaluation of various site options, and impact on operating results • Converging the top and senior management’s views on various aspects of sites, eventually leading to a well-argued final choice of site. • A critical look at the existing facilities and offering advice on relocation of spare parts division for better space utilisation/debottlenecking.

18. IT Hardware Company • A machine-to-machine communication equipment manufacturer with professional IT background: a start-up company • Strategic advice on marketing aspects including new applications, segmenting existing prospects, speaking the customer language, marketing collaterals etc • Periodic review process to assess the progress made. • Advice to the top management on funding, valuation and dilution of ownership.

19. IT Engineering Services Outsourcing • A reputed auto-component company wanted to get into the IT Engineering Services Outsourcing business • Completed a survey of the engineering and design IT service providers, culminating in the following: • Appropriate service offerings in the early and later stages • Probable segments (eg aero space, automotive, general engg etc) • Likely companies in these segments: customer acquisition process • Approach to the start up process: initial teams and scaling up process • Investment, operating costs and revenues: financial modeling with various assumptions • Acquisition possibilities and profile of target companies for a quick start • Identification of top team for implementing the project.

20. Coastal Shipping Company • Financial restructuring proposals for a coastal shipping company with poor financial performance • Negotiations with the banks and prospective investors for funding • Advice to the promoters on operations, disposal of assets and dealing with sundry creditors. • How to minimise personal losses of the promoters, while extricating from the business is the on-going challenge.

21. Advice on Acquisition • Client is an entrepreneurial market leader with a potential offer to acquire from a top MNC • Offering the client’s top team advice on: • Under what circumstances the client should respond to the MNC’s offer • Price, valuations and issues thereof • Tactics on steps involved and how to protect client’s interests at all times • Negotiations with the acquiring party on key aspects, and role of promoters in integration, post acquisition. • Participation in the due diligence process • Discussions with the legal and accounting teams on the deal. • Steady stream of advice based on situation analysis and pattern recognition, on what would work and what would not.

22. Disinvestment in a press shop / tool room • A turn-key assignment to disinvest and dispose off all the assets on behalf a large financial services group • Assignment involved running the company till there was an orderly winding down and closure, with • Negotiations and settlement with workers’ union • Continued support to key clients till they made alternate arrangements • Logical groupings of assets for realising maximum value • Identifying and discussions with prospective buyers of assets • Financial and operational management of the company till completion of sell –off. • The client realised a much higher ( over 30%) value for the company’s assets by this orderly closure process.

23. Disinvestment in a PET bottle manufacturing Co. • A turn-key assignment to disinvest and dispose off all the assets on behalf of a large financial group. • We had an operating role in the company during the orderly winding down of the business, till its complete closure; role included: • Discussions with the key clients on resolving payment issues, while ensuring supplies continued till alternate sources kicked in. • Settlement of all employees • Orderly grouping of assets for realising maximum value on sale. • Negotiations with prospective buyers and concluding sales of assets • Making all financial and operating decisions till closure. • The client finally realised a higher value through our involvement.

24. A V Ram Mohan, Alter- Ego Management Consulting P Limited, 161, St Mary’s Road, Madras 600 018, India. avrammohan@gmail.com; +91 91766 57512 Karthikeyan_rajagopalan@hotmail.com; +91 97910 05580 The mail id and address will change soon.