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Developing a Comprehensive Communications Plan for Stakeholders and Audiences

A communications plan is essential for effectively reaching diverse audiences, including community members, displaced workers, partner organizations, and government entities. This guide outlines key components such as identifying audiences and their information needs, establishing communication deadlines, and recognizing the purpose behind communications. It also emphasizes utilizing tools like press releases, media interviews, and town hall meetings to convey messages effectively. With a focus on short, medium, and long-term goals, a proactive communications strategy can enhance community trust, build confidence among stakeholders, and attract potential investors.

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Developing a Comprehensive Communications Plan for Stakeholders and Audiences

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Presentation Transcript

  1. How to Develop a Communications Plan

  2. WHO - audiences and stakeholders WHAT - information needs to be communicated WHEN - establish deadlines WHY - why are you communicating HOW - tools and mechanisms BY WHOM - assign communications responsibilities Communications Plan Elements

  3. Community at large Displaced Workers Partner Organizations Provincial Government Federal Government Politicians Local Business Audiences

  4. Potential Investors Regional Municipalities Media Chamber of Commerce REDB Regional Economic Development Boards Labour Post Secondary Institutions Community Organization Audiences

  5. Press Release Press Conference Media Interviews Opinion Pieces Letters to the Editor Talk Shows Tools and Tactics

  6. Website Special Event Speaking Opportunities Media Tours Testimony Town Hall Meetings Group Faxes Tools and Tactics

  7. Short Term - Promote Stability Medium Term - Focus on transition, services and training Long Term - Implementing Plans Communications Time Horizons

  8. Proactive Helps control the agenda Creates positive image Avoid embarrassment Builds trust Builds confidence with partners Profiles community for potential investors Benefits of a Communications Plan

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