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TREND IN ONLINE ADVERTISING GROWTH

TREND IN ONLINE ADVERTISING GROWTH . 3 YEAR ADVERTISING SPEND TREND TV STATIC, INTERACTIVE GROWING, NEWSPAPERS DECLINING. Looking at the 3 year trend in advertising share, TV has remained static at 28.4%, while share of media spend to Interactive grew from 10.5% TO 15.1%

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TREND IN ONLINE ADVERTISING GROWTH

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  1. TREND IN ONLINE ADVERTISING GROWTH

  2. 3 YEAR ADVERTISING SPEND TREND TV STATIC, INTERACTIVE GROWING, NEWSPAPERS DECLINING Looking at the 3 year trend in advertising share, TV has remained static at 28.4%, while share of media spend to Interactive grew from 10.5% TO 15.1% On the other hand, Newspaper share of spend declined from 30.5% - 26.7 Actual Advertising Share by Media Source: Advertising Standards Authority NEW ZEALAND ADVERTISING INDUSTRY TURNOVER

  3. ONLINE ACCESS CONTINUES TO GROW, AS BROADBAND PENETRATION LEVELS OFF • 90% of New Zealanders (10+) now have access to internet • Of those with access to the internet at home, 68% now have broadband connections Access to Broadband (Home Connection Type) Access to the Internet from Any Location Source: Nielsen CM1 Q2 11- Q1 12

  4. ONLINE USAGE OVERTAKES PRESS AND MAILERS • In NZ (10+) there are now more people Online in a week than there are reading a daily paper! • The same trend is present in a number of demographics, including AP 18-49 and Females 25-54, there are more people Online in a week than listening to radio or reading a daily paper All People 18-49 Source: Nielsen CM1 Q2 11 – Q1 12

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