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The Spartan Team

Public Relations Plan for The National Women’s Political Caucus. The Spartan Team. President: Lauren Barnard. Vice-President: Vicky Shanda. Account Executive: Bianca De Rose. Account Executive: Roberto Araujo. “When women run everyone wins” . contents. Situation Analysis Goals

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The Spartan Team

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  1. Public Relations Plan for The National Women’s Political Caucus The Spartan Team President: Lauren Barnard Vice-President: Vicky Shanda Account Executive: Bianca De Rose Account Executive: Roberto Araujo

  2. “When women run everyone wins” contents • Situation Analysis • Goals • Objectives • Game Plan • Budget • Evaluation

  3. Situation analysis Economic Downturn Low Membership Registration Lack of Demographic Diversity When Women Run Everyone Wins!

  4. goals Strategic & write out plan Membership Participation Diversity When Women Run Everyone Wins! Visibility

  5. objectives awareness pitch for sponsorships rebrand distinction fundraising NWPC in other states gender minorities When Women Run Everyone Wins!

  6. Game plan Visibility Research and Recruit

  7. Game plan Increased of the NWPC membership in the San Francisco Bay Area Increased fund for the NWPC

  8. Game plan Increase Minority Support for the NWPC Distinguish the caucus from other Bay Area Organizations

  9. Game plan Use of social media to reach out to various potential subscribers, politicians, the general public & stakeholders Use of graphic design and various media channels in order to increase the public image and brand of the NWPC

  10. $ Money maker • Informational forum • Phone-A-thon • Reproductive freedom day • Tweet-A-thon • Direct Mailers • TIEcom • Popular • Fundraiser • Gala Fundraiser Visibility

  11. Fundraiser GALA Liz Carpenter Gala

  12. Popular Fundraiser NWPC Can You Help Me Build a Better Future? FEATURING US Politics At Home workshops Cartoon Characters Never too early to vote Concert Children & Politics Competition Climb up for the American flag Political Games

  13. When Women Run Everyone Wins!

  14. Membership Evaluation • Total membership subscription • Analyze diversity • Total number of new subscribed members nationwide Fundraising Evaluation • Phone-A-thon • Tweet-A-thon • Fund-raising events Media Evaluation • Google Analytics • Facebook Fan Page Analytics • Google News

  15. Thank You!

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