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How to get Pulled on the Internet David Saul, MD cmsmadeeasy

Edit your own Website Manage your own SEO. How to get Pulled on the Internet David Saul, MD www.cmsmadeeasy.com. Get found (flirt) Get liked (wear lipstick) Get pulled!. Punch above your Weight. Customer loyalty is no longer a given Most people check out the competition before buying

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How to get Pulled on the Internet David Saul, MD cmsmadeeasy

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  1. Edit your own Website Manage your own SEO How to get Pulledon the InternetDavid Saul, MDwww.cmsmadeeasy.com Get found (flirt) Get liked (wear lipstick) Get pulled!

  2. Punch above your Weight • Customer loyalty is no longer a given • Most people check out the competition before buying • People will buy online if they can

  3. Internet Marketing Take Mr Google Searcher, online at 1:00 am. He wants to buy a new drill to put some shelves up.… • He is readyto buy • May respond to brands, but will compare • He knowswhat he is looking for and will PULL it from his searches What he is looking for may not be what he should buy. Your pushy sales message may not be what’s on his mind.

  4. Findability - SEO Search Engine Optimisation (SEO) The things you do to a Web Pageto make it ATTRACT Search Engines. • Use good URL and Page File Names • Research Keywords • Write good Content • Use all the Tags • Use a Sitemap and Robot files This doesn’t necessarily get you on Page 1, but it is an essential pre-requisite. What gets you on page 1 is Website Promotion …

  5. Findability - SEM Web & Search Engine Marketing (SEM) The things you do to a Website to make it POPULAR on the web. • Get good, relevant external LINKS • Register (Google, Alexa, DMOZ, Yahoo, 500+ more!) • Submit Articles www.articledashboard.com, www.submityourarticle.com • Start a BLOG • Send out Press Releases e.g. www.prlog.org • Promote Bookmarking e.g. www.delicious.com, www.stumbleupon.com • Socialise - Twitter, Facebook, LinkedIn • Publish Multi-Media • Join in – forums, comments … • Newsfeeds

  6. High Page Ranking Good SEO Good SEM “Findability”

  7. You got Pulled – now Push Landing Pages An Optimised Page, designed to get PULLED • Two stage process • The Search Engine View (get pulled) • The first page seen on your website (first kiss)

  8. Like Me If you’re lucky, you’ll get 2 seconds to sell your message. Landing Page

  9. Internet Marketing (SEM) Good SEO Good SEM Findability Good Landing Pages more Leads more Sales &

  10. The Landing Page Rules • Bold confirmation you’re in the right place • Clear and simple • Limited navigation • Looks professional (1/2 second judgement), uncluttered, not brassy … • Clear HEADING saying “Hey – we do Simple CMS stuff” • Reason to buy “Cheap CMS – deal ends Saturday” • Summary benefits • Clear CALL TO ACTION - e.g. Complete our form (prominent – he’s ready to buy) Latest survey of top Leaders in the SEO industry. Download your FREE copy Try our site assessment test online. Click here to start. Sign up for our free CMS and SEO Newsletter. Register See back copies. 27 Top Tips for Search Engine Optimisation Look what some of our clientshave achieved.

  11. In Summary… • Research Keywords • Design and Optimise LandingPages • Promote the Website • Measure and Improve

  12. More Training Other Webinars from CMS made easy • How to Research Keywords • SEO in detail • Google Adwords • How to create Landing Pages For further details email enquiries@cmsmadeeasy.com

  13. References Publication www.articledashboard.com www.ezinearticles.com www.getslightlyfamous.com Technical Tools www.browsershots.org Useful Links www.cmsmadeeasy.com Keyword Tools adwords.google.com/select/KeywordToolExternal www.cmsmadeeasy.com/webceo.html www.goodkeywords.com/ www.keywordspy.co.uk

  14. Edit your own WebsiteManage your own SEO David Saul 0705 080 4092 david@cmsmadeeasy.com Strategic Growth programmes Websites Content Management SEO and SEM programmes Training & Support www.cmsmadeeasy.com On the Internet, nobody knows you’re a dog!

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