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` Maimoona Ali BS(IT)5 th

AdSense. ` Maimoona Ali BS(IT)5 th 07-14. What is AdSense?.

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` Maimoona Ali BS(IT)5 th

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  1. AdSense ` Maimoona Ali BS(IT)5th 07-14

  2. What is AdSense? • AdSense is the program that can give you advertising revenue from each page on your website—with a minimal investment in time and no additional resources. • AdSense is an Ad serving application run by Google. • Website Owners can enroll in this program to enable text,image and video advertisements on their website.

  3. History • Oingo Incorporation Develop a Proprietary Search Algorithm and named “Applied Semantic” in 2001. • Accquired by google in April 2003 for $102 million. • In 2009, Google Adsense announced that it would now be offering new features, including the ability to “enable multiple networks to display ads.”

  4. Earn more revenue • Google puts relevant CPC (cost-per-click) and CPM (cost per thousand impressions) ads through the same auction, and lets them compete against one another. • The auction takes place instantaneously, and, when it’s over, AdSense automatically displays the text or image ad(s) that will generate the maximum revenue for a page -- and the maximum revenue for you.

  5. How AdSense works!! • Becoming an AdSense publisher is simple. All it takes is a single online application. Once you're approved, AdSense takes only minutes to set-up. Just copy and paste a block of XHTML and targeted ads start showing up on your website.

  6. Google search box • Place a Google search box on your site, and you can start monetizing the results from web searches. Not only does this keep your users on your website longer—since they can search from where they are—it takes just minutes to implement. And you pay nothing to participate.

  7. Customize AdSense for your site • You can customize the appearance of ads, choosing from a wide range of colors and templates.

  8. Type of AdSense • AdSense for Contents • AdSense for Mobile Contents • AdSense for Search • AdSense for Feed • AdSense for Domains • AdSense for Video

  9. Competitors of AdSense • Adbrite • Adstaq • Bluelithium

  10. Features of Google • AdSense • AdWords • Analytics • Ad Planner • Website Optimizer • Friend Connect

  11. Any Question??

  12. Result • Instead of spending money to hire an additional expense to sell ad banners, Google ads have become a virtual sales tool for us. • Google's ad review process ensures that the ads you serve are not only family-friendly, but also comply with our strict editorial guidelines.

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