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This document provides a comprehensive overview of various media programmes targeting Lithuania, with a focus on their ratings and overall impact. Insights from Nerijus Maliukevičius, the Executive Director of the Radio and Television Commission of Lithuania, highlight the effectiveness of these programmes in engaging the audience and addressing local needs. This analysis serves as a valuable resource for media professionals, policymakers, and researchers interested in the evolution and performance of media in Lithuania.
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Overview of programmes targeting Lithuania – ratings, etc. Nerijus Maliukevičius Executivedirector RadioandtelevisioncommissionofLithuania