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Lender-Agent Collaborative

Lender-Agent Collaborative

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Lender-Agent Collaborative

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  1. Lender-Agent Collaborative Developing Customer Relationships Together

  2. Integrated Marketing System Develop Relationships… Generate Referrals… Close Transactions • Attracts Real Estate Agent Partners • Generates Home Buyer Leads • Builds a Pipeline of Future Business • Reduces Marketing Expenses • Develops Your Social Media Marketing Strategy

  3. Develop Real Estate Partnerships • Lenders Develop Real Estate Agent Relationships • Provide marketing system options to agents • Together, cultivate consumer relationships • Generate business opportunities • Transact business • Lead Generation • Property listing service for consumers • Leads controlled by lender • Qualified leads distributed to agents

  4. Short List Theory • Consumers seek information on-line without commitment • They develop a “short list” of options • Choose their preferences and initiate interaction • Respond, interact and obtain permission to remain on their “short list”

  5. System • Collaboration tools for lenders and agents • Enhanced WordPress blog site • Real Bird Pro – property search, listing sites • Social media marketing strategy • Technology and business development training

  6. WordPress Blog Site • Powerful website, easy to edit and manage • Blogging platform • Video and social media integration • Auto-blogging • SEO enhanced • Business directory • Auto email follow-up

  7. Real Bird Pro • Property search of Google base listings • MLS feeds and FSBO listings • Map based searches • Single property websites • Property listing syndication • Craig’s list ad integration

  8. Social Media Marketing Strategy • Social Media Tools • Interactive website and blog • Markets the value proposition • Visibility • High search engine positioning • Lower cost • Social Authority • Establish local expertise as lenders and real estate agents

  9. Value of Social Media Recent Survey of Companies Utilizing Social Media

  10. WordPress Blog Site • WordPress website with blogging • SEO (search engine optimized) – Google index • Property search of real estate listings • Listing and services promotion • Content ideas and training for blog entries • Consumer initiates interactions, follow-upget on the short list

  11. Blogging to Generate Leads • Consumers research information online • Key phrase search indexes relevant articles • Your articles appear in the results • You develop social authority – local expert • Creates trust with the consumer • Generates a registration for services and info

  12. Training and Support • E-Manual and workbook • Video training library • Weekly marketing webinars • Blog ideas and concepts • Lead cultivation and conversion techniques • Online support

  13. Benefits Mortgage Loan Officer Real Estate Agent Consumer interaction Lead generation Pre-approved buyers from lender Listing marketing Reduce marketing expenses Personal promotion Training and online support • Real estate agent business relationships and referrals • Home buyer leads • Sales pipeline of future business • Personal promotion and branding • Reduce marketing expenses • Training and online support

  14. Pricing • Lender Site - yourlender@REHomesites.com • $89/month, $49 set-up fee • Multiple agent partners • Town Site – based on gross sales (2009) Beverly.MA@REHomesites.com • $29/month up to 25 million • $49/month up to 50 million • $79/month up to 100 million • $99/month up to 150 million • 129/month up to 250 million • Quote over $250 million

  15. Lender Master Site Master Linking from Main Site to Town Sites