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Business Development and Marketing Initiatives for Cureline - 2010 Overview

This document outlines Cureline's business development and marketing strategies for 2009-2010, focusing on government contracts, R&D projects, and collaborations. It highlights significant initiatives including human biospecimen integrity research, tissue source networks, and tissue banking services. The document also details procurement sites across various countries, updates on regulatory compliance, internal project management, and marketing strategies, including online store launch and conference participation. This comprehensive overview underscores Cureline's commitment to advancing biobanking and tissue research.

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Business Development and Marketing Initiatives for Cureline - 2010 Overview

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  1. Cureline Business Development and Marketing Prepared by Irina Zaytseva Confidential

  2. Gov Contracts 2009 • R&D human Biospecimen Integrity (applied, Result Feb-March 2010) • Network of Tissue Source Sites (Atlas) (sources sought) – contract in work • Lung Tissue research Consortium (sources sought) – RFP in work • Naval Medical Research support (sources sought) • R&D services: Tissue Banking • TBI • GTEs –Tissue acquisition and Quality Control – (sources sought) - RFP in work Confidential

  3. Gov Contracts 2010 • Atlas (award!) • BCR for Atlas (sources sought) • GTEx –Tissue acquisition and Quality Control (2 RFPs work in progress) • Clinical Trials (?) • And more to come Confidential

  4. Grants 2009 • Smart Tube Collaboration (in discussion now) • Normal Tissue (integrity) unsuccessful • More to come in 2010 Confidential

  5. Procurement Centers • US - 4 sites – 1 in work • Russia: Moscow, Barnaul • FSRs: Kazakhstan, Uzbekistan, Kirgizstan • Philippines: 4 sites Confidential

  6. Collaborators and Investors relations • Althea DX (product co-development, scientific collaborations) • Aragen Bio (product co-development, scientific collaborations, grants) • Conversant(“customer satisfaction”) • HTGenomics(for BTI and other projects) • AQIX, Biomatrica, GenVault, BD (for ISBER) • Burdenko Institute (Moscow) (BTI, Procurement centers, scientific projects) • Fabiani and Co (gov contracts, BTI) • PADT(provide expertise on med devices) • 4-5 investors showed interest to Cureline acquisition in Dec 2009 Confidential

  7. Regulatory • IRB in US • IRB for cadaver tissue acquisition • IRB Russia (Central) Confidential

  8. Internal Business Development • Project Lifecycle Management: • PLM: organized, documents updated, ->missing documents development • google group • google documents (Project log, Internal projects) • weekly conferences • monthly corporate meetings • Customer Relationship Management: • salesforce.com • ACT (systemized, online access) • Project Qualification Template online Confidential

  9. Marketing 2009- base for 2010 • Online store March 1, 2010 www.order.cureline.com • Conferences Cureline and CBP 2010 • Website update April 17, 2010 Confidential

  10. More from each conference • Pre-conf invitation send via e-mail • Mailing programs for the conferences with booth • Signature updates (?) • Website updates • Conf follow-up: ACT, general letter, individual work from all departments, folder update

  11. Marketing Plans 2010 • Website redesign • Printing materials update (new template, product sheets, new product information, services sheets and etc.) • Booth update (design and new structure) • CBP marketing materials development • Online store (in alpha-version) “Grand Opening” March 1 • Newsletters (regular) Confidential

  12. Q&A • Comments

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