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Tarika technologies is one of the most popular and reliable digital marketing companies that provides the best digital marketing services in Ghana.
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Introduction Today, artificial intelligence or AI is a buzz. In simple terms, AI is making our world smarter by automating our tasks which ultimately leads to better efficiencies. Clearly, there are countless benefits of including AI in digital marketing process. In fact, many businesses are already leveraging the power of artificial intelligence or AI. Tarika technologies is one of the most popular and reliable digital marketing companies that provides the best digital marketing services in Ghana. From creating great content to predicting consumers behaviour, AI can help in so many ways.
Here are a few ways companies are using AI in digital marketing to scale in today’s competitive business world: • Chatbots • Predictive and Targeted Content • Content Creation
Chatbots A chatbot is a software that can help you improve your customer support process. It is one of the most effective ways that can help you improve your customer support process. The best part is that you can predefine question in the chatbot to engage and interact with your audience.
Predictive and Targeted Content With the help of AI-powered chatbot, you can gather more data about your customers and prospects. AI tools use “churn prediction” to gather data about your targeted audience.
Content Creation It’s no secret that creating quality content takes a lot of time and effort. Including AI tools in your digital marketing strategy can help you creating content in less time. You can create an article of hundreds of words, content for social media post and more from an AI tool.
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