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Mobile Marketing Strategy

Mobile Marketing Strategy. Social Media 73% of SmartPhone users access social networks on their devices via apps at least once per day. Source: Lightspeed Research. Mobile Marketing Strategy. Social Media Content must be mobile friendly!. Mobile Marketing Strategy.

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Mobile Marketing Strategy

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  1. Mobile Marketing Strategy

  2. Social Media 73% of SmartPhone users access social networks on their devices via apps at least once per day. Source: Lightspeed Research Mobile Marketing Strategy

  3. Social Media Content must be mobile friendly! Mobile Marketing Strategy

  4. Mobile WebsiteIf you do not have a mobile website, you are ignoring a segment of your membership and/or community that wants to use your site. Mobile Marketing Strategy

  5. Mobile Websitewww.springfieldchamber.comJuly 2012All Visits: 7694Mobile Visits: 215 Mobile Marketing Strategy

  6. Mobile App Mobile Marketing Strategy

  7. Mobile AppThere Are Better Reasons for Launching a Mobile App Than: Mobile Marketing Strategy • Peer Pressure

  8. Mobile AppThere Are Better Reasons for Launching a Mobile App Than: Mobile Marketing Strategy • Peer Pressure • Act Now! Opportunity

  9. SpringfieldMO2Go • Community members • Business directory • Discounts/Coupons/Offers • Chamber members • Connectivity to the Chamber • Calendar of events • Demographic statistics • Member directory • Chamber/member news

  10. SpringfieldMO2Go • Promotion – 2 Stages • “It’s Coming!” & “It’s Here!” • Print & Web Ads • Statement Stuffers • Electronic & Print Newsletter • E-mail Blast • Table Tents

  11. Mobile AppPost Launch – Now What?You can’t just launch it and leave it! Mobile Marketing Strategy

  12. Mobile AppPost Launch – Now What?Have your post-launch plan in place before launch. Ask questions. Anticipate issues. Mobile Marketing Strategy

  13. Mobile AppPost Launch – Now What? Perform quality control checks for errors and inconveniences. Mobile Marketing Strategy

  14. Push Alerts (via a mobile app) Mobile Marketing Strategy

  15. Push Alerts (via a mobile app)Plan on the front end of development to segment users for targeted messaging. Mobile Marketing Strategy

  16. What about text messaging? Mobile Marketing Strategy

  17. Text Messaging Mobile Marketing Association’s Best Practiceswww.mmaglobal.com Mobile Marketing Strategy

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