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Cougar RideShare

Cougar RideShare. 2011 Campus Transportation Study. Program Overview. http://www.youtube.com/watch?v=xZsUorWqtvY&feature=youtube_gdata. Carpool Incentive Programs. Carpools consist of two or more persons driving together in a privately owned vehicle.

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Cougar RideShare

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  1. Cougar RideShare

  2. 2011 Campus Transportation Study

  3. Program Overview http://www.youtube.com/watch?v=xZsUorWqtvY&feature=youtube_gdata

  4. Carpool Incentive Programs • Carpools consist of two or more persons driving together in a privately owned vehicle. • Carpool incentive programs are a way to encourage people to carpool. • Example University Carpool Incentive Programs • Ithaca, New York--Cornell University • Atlanta, Georgia--Emory University

  5. When Carpool Incentive Programs Make Sense • Carpool Lanes • Urban Setting • Limited Parking • Large Number of Staff and Students (Target Population)

  6. Road Blocks

  7. Road Blocks • Funding • Publicity • Institutionalization • Emergency Ride

  8. Road Blocks

  9. Marketing

  10. Failed Marketing

  11. Failed Marketing Hi, I’m Ricky Bobby and Cougar Ride Share is better than a velvet painting of a whale and a dolphin gettin’ it on.”

  12. Flyer Survey

  13. Flyers

  14. Flyer Placement • Gas stations near campus • Parking garages • Campus bulletin boards • Coffee shops • Elevators in the parking garage • Actually place on cars within parking garages • -connect with parents (e-mail)

  15. Student Video http://www.youtube.com/watch?v=k__6kmQIPms&feature=player_profilepage

  16. Kick-off Event • Thursday Jan. 14, 10-2pm • CARTA • Bike Share • Public Safety • Parking Services • Trident Ride Share promoting Cougar Ride Share • -sign up

  17. January 12, 2012

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