1. 7 Deadly Sins of Marketing Pete Zimek NAAEI Faculty Member iLSnetwork & 407apartments.com

3. Introductions • Name & Role • Property & Management Company • Top Source for Marketing Inspiration • Person? • Website? • Company?

4. What to Expect Today • Very Interactive • Lots of Stories • Brutally Honest • Hopefully Thought Provoking

9. 7 Deadly Sins of Marketing • We forget why we’re here in the first place. • We stop marketing at 100%. • We rely on flawed information. • We do things because “everyone else is doing it.” • We rely on incomplete or flawed systems. • We have no methodology to our sales • We “manage” instead of “lead.”

10. The Golden Rule of Marketing

11. 1We forget why we’re here in the first place.

15. 2We stop marketing whenwe’re at 100%.

16. Law of Demand

17. Law of Demand $ Demand #

18. Law of Supply Course 5: Marketing Chapter 1

19. Law of Supply $ Supply # Course 5: Marketing Chapter 1

20. Intersection Determines Price $ Demand Supply # Course 5: Marketing Chapter 1

21. Increased demand $ Demand Supply # Course 5: Marketing Chapter 1

22. Supply in our world $ Supply # Course 5: Marketing Chapter 1

23. Supply & Demand in our world $ Demand Supply # Course 5: Marketing Chapter 1

24. 3We rely on flawed information.

25. Two Types of Flawed Information • Tactical • Strategic

27. SWOT Analysis • Strengths • Weaknesses • Opportunities • Threats

28. SWOT

29. 4We do things because: “Everyone else is doing it.”

32. 5We rely on incompleteor flawed systems.

34. LeadsWhat’s your system?

36. What can you do to make your system better?

37. 6We have no methodologyto our sales

38. Features & Benefits

39. 7We “manage”instead of“lead.”

42. 5 Levels of Leadership • Highly Capable Individual • Contributing Team Member • Competent Manager • Effective Leader • Executive

44. Why Should We Care?

45. 7 Deadly Sins of Marketing • We forget why we’re here in the first place. • We stop marketing at 100%. • We rely on flawed information. • We do things because “everyone else is doing it.” • We rely on incomplete or flawed systems. • We have no methodology to our sales • We “manage” instead of “lead.”

46. The Golden Rule of Marketing

47. How did we do?

49. Thank You! • Evaluations