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This report provides an overview of UCAS applicant numbers and acceptance rates for the March 24 deadline, focusing on various demographic factors including BTEC and A-Level acceptances. It discusses the application trends among English 18-year-olds, with particular emphasis on the disparities between the most advantaged and disadvantaged areas in the UK. Additionally, it introduces UCAS's new service, STROBE, which aims to track the effectiveness of widening participation interventions in higher education, ensuring that applicants are well-supported through tailored resources and communication.
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HE Applications Andrew Hargreaves Director of Marketing Communications UCAS
Ratio of BTEC: A level acceptances End of Cycle English 18 year olds
18 year old entry rate ratios: most advantaged areas (POLAR2 Q5) relative to most disadvantaged areas by country of domicile Source: Figure 55 from ’UCAS End of Cycle Report 2013’, www.ucas.com
Application rates: FSM status at 15 and tariff group • March 24 deadline English 18 year olds
Applicants, acceptances and acceptance rate • End of Cycle 2009-2013
The longer view Like for like, fairly static application rate (increase – 2-3%) However, SNC? Government policy/loan book? Offer making? Consolidation Private providers
Supporting tracking for WP interventions Context UCAS have been working for some time in this area and recognise that given the substantial investment in widening participation (WP) activity (£180m in England alone in 2013/14) that there is a clear need for tracking which activities yield the best outcomes So what are we doing? UCAS are launching a new service in 2014 with a working title of “STROBE” This will provide meaningful insight on which WP interventions work best, by tracking learners that have received an intervention through the UCAS admissions system
Contextual data for HEPs, free, via UCAS for 2014 • Educational Background • School performance: % of students achieving 5+ GCSEs A*-C including English and Maths (or equivalent in Scotland) • Average point score by school “best 8” GCSEs (or Standard grade SCQF level 4equivalent performance) • mean QCA points per A level and per student (or equivalent in Scotland) • Socio-Economic Background • % of students entitled to free school meals by School (historical data only by Local Authority) • % of students entitled to EMA (not England) • Lives in a low progression to higher education neighbourhood (POLAR 2 and POLAR 3) derived from postcode • SIMD Scottish Index of Multiple Deprivation (SFC version) • Supplied by UCAS, if universities and colleges sign up to take it.
What are we doing for applicants? Transforming I&A and ucas.com as a customer experience Dedicated I&A for specific audiences – care leavers UCAS Reach project Creation and delivery of targeted and engaging interactive content through digital communications
Questions? Andrew Hargreaves a.hargreaves@ucas.ac.uk